Opinion by Richard Baird Posted 5 April 2013
“Owned by art dealer Suzanne Egeran and based in Istanbul, Egeran Galeri represents a mix of emerging and established artists, both Turkish and international, within a program rooted in traditions of conceptual art. Located on the coast of the Bosphorus strait and designed by Sanal Architecture, the gallery carries distinctive architectural characteristics, with diagonal walls that disrupt the space from a conventional geometry.”
“Taking these defining traits as a foundation for the Egeran identity system, Project Projects designed a wordmark which is itself comprised of modernist grotesque letterforms, each broken into delicate fragments by elegantly intersecting diagonals. Applied on front door signage, a stencil version based upon these custom typographic elements translates the graphic identity back to a physical, visceral dimension.” – Project Projects
The neutrality of consistently spaced geometric sans-serif letterforms, light stroke width and an uppercase authority have been given a more unconventional, distinctive and proprietary treatment, much like twisted ribbons of paper, adding a subtle dimensionality, that neatly mixes contemporary structural, architectural subtleties with the more traditional qualities of a warm copper colour palette. Without seeing the gallery’s internal spaces or exterior build it is a little difficult to get a true understanding of what the typographical aesthetic is complementing or distilling, suffice to say it is certainly an interesting piece of letter work accompanied by a really nice write-up from Project Projects.