Apolosophy designed by BVD
| Author: Richard Baird | Filed under: Fitness, Health and Beauty, Logo Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding, Cosmetic Packaging, Design News, Design Opinion, Design Reviews, Designed by BVD, Designed in Stockholm, From Scandinavia, Graphic Design, Logo Design & Branding Blog, Logo Designs, Logo Opinion, Logos, Logotypes, Minimal Package Design, Sans-serif Logotypes, Swedish Design, The Best Brand Identities of 2013, Typography, Visual Identity Design Blog | 
Based around their philosophy of health and well-being, Swedish drug store chain Apotek Hjärtat have recently developed Apolosophy, a new, carefully formulated cosmetic line that includes products from the skin and hair care, makeup and sunscreen categories.
The range’s visual identity and packaging solution, created to be perceived as tactile, timeless and trustworthy by design agency BVD, unites the on-trend accessibility of a near consistent single line weight, soft curves, rounded terminals, all lower-case and well spaced letter-forms and a simple repetition of form through the ‘a’, ‘o’ and ‘p’, with the classic sensibilities of a black and white colour palette, the quality of a matt surface texture and the restraint of a logotype only solution across the packaging. The result, while pared-down, really emphasises, complements and unites the colours and textures of the products with a subtle utility often associated with professional grade cosmetics.
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Apolosophy Man added Updated 16/09/14
Updated 10/12/14
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