Winecast designed by Anagrama
| Author: Richard Baird | Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Brand Identity, Design Opinion, Designed by Anagrama, Die Cut Design Detail, Dutch Design, From Latin America, Packaging Design, Packaging Design Blog, Packaging News, Postal Services, Serif Logotypes, Stationery Design, The Best Packaging of 2013, The Netherlands, Wine Design | 
Winecast is a Dutch ‘online wine-tasting’, curation and delivery service that takes the likes, dislikes and habits of subscribers and provides them with a personalised and customisable collection of six wines that are then sent out each month.
Winecast’s brand identity, which consists of a logo-type, packaging, stationery and website solution developed by multidisciplinary design agency Anagrama, draws on the unbleached boards and papers of the postal service, the perforations and rippled edges of postage stamps, the efficiency of a sans-serif, and the contemporary on-trend sensibilities of a single line weight logo-mark and unites them as die cut stickers, stamps and screen prints across the uncoated surfaces of the wine boxes.
These utilitarian cues are intelligently juxtaposed alongside the detail and flourish of an old style serif logo-type to add a more conventional but clearly communicative sense of heritage and high quality to the wine’s mail-ordered convenience and its modern, algorithmic selection.
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