BPO


Vibe Select designed by Studio Constantine

Brochure for architectural firm Vibe Select designed by Studio Constantine

Vibe Design Group are described by Studio Constantine, the design studio behind the brand identity of Vibe’s new sub brand Select, as a “multi award-winning Melbourne based architectural design practice” who produce “fiercely contemporary and conceptual buildings for the top end of the Australian residential market.”

Studio Constantine worked with Vibe in the process of “productising and branding a new consulting service, parallel to the main design practice” intended to “open up Vibe’s design thinking and experience to a design conscious market that would normally be prohibited by budget” through a service that “comprises of a 2 hour troubleshooting consult, a package of tailored reference and inspiration material, and an introduction to a network of high-end suppliers, built over years of experience in the market. All for a set price.”

The studio describe their design solution as needing to “relate to the pre-existing Vibe Design Group aesthetic and identity, yet sufficiently separate to distinguish the consulting service from the design practice” which was achieved by typographically referencing the Vibe identity through a lowercase ‘select’ and utilising a monochrome colour palette to keep the whole suite ‘understated’, ‘stylish’ and ‘contemporary’.

Sans-serif logotype for architectural firm Vibe Select designed by Studio Constantine

The typographic limitations imposed by the parent brand are evident within the logotype, although well-spaced the letterforms of Avenir appear largely without character where perhaps it could have benefitted from some small detail that reflect the philosophies of the business. However, the juxtaposition of all uppercase logotype and all lowercase superscript establishes a clear duality, is subtly expanded upon in print, and provides a distinction between contact information and the names of each contact. This also works well to balance a sense of accessibility (a key component in Vibe’s new proposition) with a familiar corporate formality.

A bold serif with a notable combination of fine and heavy line widths, a black card with a white ink screen-print finish, and an unusual mix of landscape and portrait business cards continues to develop the duality and contrast established by the logotype as well as high quality, while the full bleed photography across the brochure adds a layer of finer detail and colour.

Design: Studio Constantine
Opinion: Richard Baird
Fonts Used: Avenir

Sans-serif logotype, brochure and white ink and black board business card for architectural firm Vibe Select designed by Studio Constantine

Follow BP&O:
RSS
Facebook
Twitter

Sans-serif logotype and black board business card with white screen-printed detail for architectural firm Vibe Select designed by Studio Constantine.

Sans-serif logotype and black board business card with white screen-printed detail for architectural firm Vibe Select designed by Studio Constantine.

Brochure for architectural firm Vibe Select designed by Studio Constantine

Sans-serif logotype and wristband USB dongle for architectural firm Vibe Select designed by Studio Constantine

If you liked this then you may also like:

Logo - Inform  Logo - Regional Associates  Logo - Taller38


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.