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Celestine Eleven designed by Construct

Business card with blind sculpted emboss detail designed by Construct for luxury fashion and homeware store Celestine Eleven

Celestine Eleven is a fashion and homeware store located in London’s Shoreditch that describes itself as having its “roots firmly founded in counter culture”, adding “a new holistic realm to the retail experience” and aiming to provide an alternative, luxury concept store that offers a “means to live well within all spheres: aesthetically, intellectually and spiritually” by honouring the importance of each through the “unique selection of product”.

The store’s visual identity, designed by Construct, contrasts bright white papers, heavy boards and a blind sculpted emboss (reminiscent of carved marble surfaces) with uncoated unbleached carriers and black foil detail bound by the carved depth of roman numeral and sans-serif logotype. These deliver the significant restraint you would expect of a high fashion brand, a retrospective nod to the concept of timeless style (and perhaps the grandiosity of the past tempered by contemporary understatement) and a sense of high tactile quality and craftsmanship.

Logo designed by Construct for luxury fashion and homeware store Celestine Eleven

Business card with blind sculpted emboss detail designed by Construct for luxury fashion and homeware store Celestine Eleven

Business card with blind sculpted emboss detail designed by Construct for luxury fashion and homeware store Celestine Eleven

Business card with blind sculpted emboss detail designed by Construct for luxury fashion and homeware store Celestine Eleven

Vacuum packed mailer with blind sculpted emboss detail designed by Construct for luxury fashion and homeware store Celestine Eleven

Print with blind sculpted emboss detail designed by Construct for luxury fashion and homeware store Celestine Eleven

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Logo designed by Construct for luxury fashion and homeware store Celestine Eleven

Logo and unbleached paper carrier bags designed by Construct for luxury fashion and homeware store Celestine Eleven

Unbleached paper carrier bags with black foil deboss designed by Construct for luxury fashion and homeware store Celestine Eleven

Website designed by Construct for luxury fashion and homeware store Celestine Eleven

Website designed by Construct for luxury fashion and homeware store Celestine Eleven

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