“Candela is a women’s footwear and ready-to-wear line created by Gabriela Perezutti. Influenced in part by her childhood spent on a horse ranch in Uruguay, the collection embodies Gabi’s soft femininity, adventurous gaucho spirit and South American roots. We [RoAndCo] conveyed this spirit throughout all iterations of the company’s branding—from business cards and lookbooks to art direction and campaigns—through elements like a swooping gold logo and lush leather packaging.” – RoAndCo

It is not often I publish logotypes that take this approach, it is a difficult thing to get right, but the loops and ligatures, flourishes and serifs of this particular piece are well resolved and rendered with an enthusiasm and elegance that feels appropriate for a collection that is described as both feminine and adventurous. This duality continues in RoandCo’s combination of tan leather and bright red fabric choices, a gold and white foil print finish, and the use of a typewriter font detail on the folder spine, what could be describe as the utilitarian antithesis of the logotype’s embellishments and adds a subtle functionality amongst all the fashion cues. The result appears as a distinctive mix of classic and contemporary detail, texture and colour