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Candela designed by RoAndCo

Logo designed by RoAndCo for footwear and fashion brand Candela

Candela is a women’s footwear and ready-to-wear line created by Gabriela Perezutti. Influenced in part by her childhood spent on a horse ranch in Uruguay, the collection embodies Gabi’s soft femininity, adventurous gaucho spirit and South American roots. We [RoAndCo] conveyed this spirit throughout all iterations of the company’s branding—from business cards and lookbooks to art direction and campaigns—through elements like a swooping gold logo and lush leather packaging.”

– RoAndCo

It is not often I publish logotypes that take this approach, it is a difficult thing to get right, but the loops and ligatures, flourishes and serifs of this particular piece are well resolved and rendered with an enthusiasm and elegance that feels appropriate for a collection that is described as both feminine and adventurous. This duality continues in RoandCo’s combination of tan leather and bright red fabric choices, a gold and white foil print finish, and the use of a typewriter font detail on the folder spine, what could be describe as the utilitarian antithesis of the logotype’s embellishments and adds a subtle functionality amongst all the fashion cues. The result appears as a distinctive mix of classic and contemporary detail, texture and colour

Logotype, stationery and tan leather packaging for footwear and fashion brand Candela designed by RoAndCo

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Logotype and stationery with gold block foil detail designed by RoAndCo for footwear and fashion brand Candela

Logotype and packaging with gold block foil detail designed by RoAndCo for footwear and fashion brand Candela

Leather lookbook with gold block foil detail designed by RoAndCo for footwear and fashion brand Candela

Leather lookbook designed by RoAndCo for footwear and fashion brand Candela

Logotype and tan leather and red fabric book packaging for footwear brand Candela designed by RoAndCo

Tan leather and red fabric book packaging for footwear brand Candela designed by RoAndCo

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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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