BPO


Rhinoshield designed by Bravo

Brand identity and packaging by Bravo Company for high impact screen protector Rhinoshield

Rhinoshield is a smartphone and tablet screen protector—funded by a Kickstarter campaign created by Evolutivelabs—with a shock-damping layer that is able to withstand up to five times the impact energy of Gorilla Glass 2.

Developed by Bravo, Rhinoshield’s brand identity—which included a logo, logo-type and packaging combination—mixes the heavy industry aesthetic of a bold black and yellow colour palette, stencil cut letters and oversized typography with the resilience associated with crash test dummies, the research-based reliability of the iconography, lighter line weights and the photography across the website to achieve a solid mix of robustness and technology.

Packaging by Bravo Company for high impact screen protector Rhinoshield

There is an undeniable communicative and aesthetic weight and suitability to Bravo’s approach here that while clearly utilising familiar cues of the product group, construction and automobile industries, and having what I believe to be an awkward over-customised logotype but a neat shield concept, feels largely well resolved, distinctive and reliable.

Iconography by Bravo Company for high impact screen protector Rhinoshield

Follow BP&O:
RSS
Facebook
Twitter

Packaging by Bravo Company for high impact screen protector Rhinoshield

Packaging by Bravo Company for high impact screen protector Rhinoshield

Packaging by Bravo Company for high impact screen protector Rhinoshield

Packaging by Bravo Company for high impact screen protector Rhinoshield

Packaging by Bravo Company for high impact screen protector Rhinoshield

Packaging by Bravo Company for high impact screen protector Rhinoshield

If you liked this then you may also like:

Logo - Hardhaus  Logo - Haverstock  Logo - Treadwell


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.