uBear is a high-end mobile phone, tablet and laptop accessories business located in Los Angeles, California. Their visual identity, developed by Hype Type Studio and Mash Creative, included a new logo, stationery set, packaging and responsive website.

By utilising the bold graphic detail of diagonal stripes, sans-serif type, a bright and diverse colour palette, fine diagrammatic illustration, foils and varnishes and a simple bear icon, Hype Type Studio and Mash Creative’s solution effectively infuses familiar technological cues, a robust and practical industrial sensibility with an accessible, high quality, and distinctive dimension.