Opinion by Richard Baird.
Grupa is an award-winning design studio and manufacturer of handmade furniture and lighting products for home, office and hospitality spaces. Building on over a decade worth of experience Grupa branched out into own brand products in 2012.
From drawing board to design and development, production, packaging and distribution, the company has developed a total design philosophy and a product range that brings together and expresses everything that inspires the team at Grupa. Their products are distinguished by an innovative and concise material and form language, a clear functionality and a flexibility of situation and movement. Baluna, a free-standing or wall and ceiling-mounted light captures this spirit. Its silent dimmer, blown glass opal diffuser and LED bulb deliver a consistent level of light dispersion while a telescopic bar and 360-degree rotational axis offer swift and broad adjustments.
To promote Baluna Grupa worked with graphic design studio Bunch to develop a communications pack and packaging. This takes the distinctive interplay of light and shadow, form and surface, flexibility and utility that characterises the light and develops a distinctive graphic and material expression.
Opinion by Richard Baird
Bundlelist is an online platform that simplifies and draws together international mobile bundle costs, with a specific focus on mobile retail data, and facilitates comparisons between countries and mobile operators. Design studio Bunch worked to develop UX, UI and visual identity for the platform, which included logotype and a bundle of promotional notebooks.
Opinion by Richard Baird.
Galerija Kranjčar is an art gallery, located at the heart of Zagreb, opened in 2006 to showcase the work of Croatian contemporary artists and function as hub for a variety of cultural activities. The gallery is a long and unique space, one that balances the modern and historic. This can be seen in the meeting of smooth white walls, concrete floor and pillars alongside exposed room-length solid wood beams. Legacy, space and a diversity of artwork is reflected within the gallery’s brand identity, developed by Bunch, in the choice of type, which links stationery, business cards, print communication, brochures, tote bags and soon to launch website, and in the use of colour, paper choice and print finish.
This post was updated in 2018 with a look at Bunch’s continued work for Galerija Kranjčar which included limited edition package design for Partenza, the video component of Renata Poljak’s installation at the gallery. Poljak’s work explores the global insecurities of contemporary society and the fragility of human existence. This is presented as projection, photo collages and production photographs inside the gallery, and outside through two laser-engraved USB keys, packaged within a custom box and alongside a certificate of authenticity.