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Essem Design by Bedow

Opinion by Richard Baird Posted 24 June 2014

Business cards by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors.

Bedow worked with Essem Design, a Swedish manufacturer of ‘artisanal hallway interiors’ to develop a new brand identity treatment. This included logotype, advert, catalogue, product sheet and stationery design based around “Hej—Hej då”, hello and goodbye in Swedish, a reference, Bedow explain, to the most common phrase used in the hallway.

Hand stamped typography designed by Bedow for Essem design, a Swedish manufacturer of artisanal hallway interiors.

Bedow’s solution, a juxtaposition of sans-serif type, a black ink economy, white paper and grid based layouts, alongside the stencil cut detail of the serif Dala Moa, unbleached board, red ink and hand stamped Hello and Goodbye, delivers a smart communicative contrast. It is a contrast that balances the functionality, utility and structure of interior architecture, the flourish and individual quality of a craftsman and a humanistic detail that draws on the interaction that occurs within the hallway space.

Design: Bedow
Opinion: Richard Baird
Fonts Used: Dala Moa & Futura

Logotype and headed paper by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors. Logotype and uncoated folder designed by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors. Logotype, uncoated folder and product sheet designed by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors. Hand stamp designed by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors. Logotype and product sheet designed by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors. Typography and image composed by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors. Typography and image composed by Bedow for Essem Design, a Swedish manufacturer of artisanal hallway interiors. Essem Design product catalogue designed by Bedow Essem Design product catalogue designed by Bedow Essem Design product catalogue designed by Bedow Essem Design product catalogue designed by Bedow Essem Design product catalogue designed by Bedow Essem Design product catalogue designed by Bedow Essem Design product catalogue designed by Bedow Essem Design product catalogue designed by Bedow Essem Design by Bedow Website design by Bedow for furniture business Essem Design Website design by Bedow for furniture business Essem Design Website design by Bedow for furniture business Essem Design Website design by Bedow for furniture business Essem Design Website design by Bedow for furniture business Essem Design