Opinion by Richard Baird Posted 27 June 2014
Casa Virginia is a restaurant and culinary project in Mexico City, created by chef Mónica Patiño, that mixes the highest quality cuisine and meticulous processes with the familiarity of eating at home. This fusion of restaurant quality and easiness is perhaps most acutely manifested throughout its interior design, a space that juxtaposes the modesty and simplicity of wooden and basketweaved furniture alongside the ornate cornice and sculpted detail of the walls.
Savvy were recently commissioned to create a brand identity for the restaurant, which included logo, stationery, menu and sign design, that would resonate well with Habitación 116’s distinctive interior, be informed by Mónica Patiñ’s philosophy and honours her processes. This was achieved through the contemporary reinterpretation of what Savvy describes as the traditional graphic language popular in Mexico during the 1920s and an attention to detail.
Savvy’s combination of gold foil and embossed print finish, uncoated, coloured and unbleached papers, like their work for Finísima, intelligently unites contemporary and on-trend craft sensibilities with a well-established perception of high quality while the use of fine line weights, small type size, serif flourishes and generous spacing complement the approach to print with an attention to detail and a retrospective appreciation. The pastel green and navy blue paper and gold foil add colour to an environment of white and wood which is then complemented with traditional brass menu clips and unbleached boards.