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Studio Källbom by Bedow

Opinion by Richard Baird Posted 3 July 2014

Sans-serif logotype designed by Bedow for Studio Källbom

Studio Källbom is the Stockholm-based studio of digital design duo and identical twins Andreas Källbom and Daniel Källbom. Led by instinct, insight and the latest technologies and designing for both start-ups and established business including Spotify, Qapital and Readmill, Studio Källbom’s work encompasses a variety of platforms and devices, from computers and phones, to televisions and physical environments.

The studio’s new visual identity, created by Bedow, utilises a simple right angle break in a logotype built from the characters of Maison Neue, clear copywriting and a contrasting black, white and bright neon green highlight — perhaps a reference to the monochrome monitors of the past but executed as a contemporary single edge detail across tables, business cards and signage — to neatly convey forward momentum, functionality and technology with just a few assets.

Logo and business card with green edge painted detail designed by Bedow for digital experience Studio Källbom Signage designed by Bedow for digital experience Studio Källbom Signage designed by Bedow for digital experience Studio Källbom Edge painted work tops created by Bedow for digital experience Studio Källbom Digital experience created by Studio Källbom Digital experience created by Studio Källbom Digital experience created by Studio Källbom

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