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Triumph & Disaster – On The Road designed by DDMMYY

Packaging for Triumph & Disaster's travel kit On The Road designed by DDMMYY

Triumph & Disaster (T&D) is a male skincare and accessory brand that appropriates the traditional grooming experience associated with the past and fuses it with the high quality, natural and scientifically formulated expectations of today’s market. T&D’s packaging, created by New Zealand based design studio DDMMYY, references and confidently brings the type-heavy, heraldic detail, and traditional structural and material choices of the past into the present with a clear communicative consistency and an unusual but distinctive white on black colour palette. DDMMYY continue to work with Triumph & Disaster and have recently published images of their packaging solution for the brand’s latest travel kit On The Road.

Male grooming and skincare travel packaging for Triumph & Disaster designed by DDMMYY

A simple tray and inlay solution provides a larger canvas for many of details created by DDMMYY and established across T&D’s original line of products. These include a typographical contrast of classic serif flourish and the contemporary functionality of a light monospaced serif as well as the white over black colour palette.

The introduction of another sans-serif, far bolder and geometric in its build, the small iconographic assets of an anchor, cathedral cross, skull, the green of the inlay  the first use of colour  slide out draw and the fine lines and borders, appear as an interesting mix of tarot, biker, tattoo, and board game references that add character, further contrast, and a subtle mysterious dimensionality alongside the more retrospective elements and contemporary functionality.

Design: DDMMYY
Opinion: Richard Baird

Packaging for Triumph & Disaster's travel kit On The Road designed by DDMMYY

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Male grooming and skincare travel packaging for Triumph & Disaster designed by DDMMYY

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