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Supreme Coffee designed by Marx Design

Opinion by Richard Baird.

Coffee packaging with coloured card and gold foil detail designed by Marx Design for independent roaster Coffee Supreme

Coffee Supreme is an independent specialty coffee roaster supplying cafés and selling directly consumers throughout New Zealand and Australia. Marx recently worked with Coffee Supreme to develop a new package design treatment that, after accumulating many varieties and packaging options, would consolidate its range, improve dispatch, facilitate continued growth, and unify both their commercial and wholesale ranges under one practical system.

Coloured card labels designed by Marx Design for independent coffee roaster Coffee Supreme

To improve pack functionality, address stock management issues, retain freshness, convey quality and improve overall consumer experience when brewing at home, Marx Design reduced Supreme’s many structural choices into one form and manufactured these in four different sizes.

This is utilised alongside a strong contrast of bright, contemporary, uncoated coloured papers, and in conjunction with the gloss white of a robust and resealable bespoke bag design, limited typographical choices, stickers and stamps, foil print finish and an educational venn diagram detail.

Venn diagram designed by Marx Design for independent coffee roaster Coffee Supreme

While driven by utilitarian considerations, the solution delivers distinction, setting the range apart from the unbleached bags often favoured by artisan brands, whilst retaining many of their crafted qualities and infuses these with simple, understandable premium qualities.

Design: Marx Design
Opinion: Richard Baird
Fonts Used: KnockoutStandard CT & Helvetica Neue

Packaging with coloured board and gold foil detail designed by Marx Design for independent coffee roaster Coffee Supreme

Labels designed by Marx Design for independent coffee roaster Coffee Supreme

Coffee packaging with coloured card and gold foil detail designed by Marx Design for independent roaster Coffee Supreme

Packaging designed by Marx Design for independent coffee roaster Coffee Supreme

Packaging designed by Marx Design for independent coffee roaster Coffee Supreme

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Packaging designed by Marx Design for independent coffee roaster Coffee Supreme

Packaging designed by Marx Design for independent coffee roaster Coffee Supreme

Packaging designed by Marx Design for independent coffee roaster Coffee Supreme

Packaging designed by Marx Design for independent coffee roaster Coffee Supreme

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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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