Djurdjic Winery by Peter Gregson
Opinion by Richard Baird Posted 13 March 2015
Vinarija Đurđić is Serbian wine producer with vineyards on the west side of Sremski Karlovci with views of the Danube. Set-up in 2004 the winery is one of the youngest growers in the region. While describing itself as being unburdened by the generational history of many other wine businesses, it has embraced a traditional bench-grafting technique and growers principles that have their origins in early 20th century Italy, something that has secured Vinarija Đurđić both praise and criticism. These themes are brought to life across new wine labels created by Peter Gregson Studio.
The use of bold, flat and extensive panels of colour, bordered and enhanced by white, a monospaced type choice and a silver block foiled shield, effectively leverages a modern and reductive shelf impact where others favour typographic and illustrative detail, favours technical information over storytelling whilst also utilising more familiar heritage and high-quality cues. The treatment places youth front and centre yet backs this up with the insight and a clear appreciation for traditional practices. Much like the winery’s approach, the labels are likely to be divisive yet able to differentiate. More from Peter Gregson Studio on BP&O.