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Happy Maple by Garbett, Australia

Opinion by Richard Baird.

Brand identity and packaging by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

Happy Maple is a Adelaide-based bakery dedicated to producing small batch 100% vegan donuts, baked not fried, made from gluten, tree nut and peanut free recipes. Orders are by phone, e-mail or through their pop-up stores. There is no website, just a social media presence with lots of donut images, a personable approach to communication, and a cheerful brand identity created by local graphic design studio Garbett.

Logo by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

Garbett have managed to get a lot out of the ubiquitous form of a donut and the familiarity of its toppings, and visually articulate the cheerful and personable tone of voice that proliferates Happy Maple’s social media presence and the inclusivity and modernity of a completely “free-from” concept. This is achieved through a simple logo; a half eaten donut and crumbs that form a smiling face, some straightforward but attractive illustration and photography, and a contemporary colour palette.

Brand identity and packaging by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

Art direction by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

A broad colour palette, stacked and curved baselines for type, a mix of striped and sprinkled toppings, and the texture within photography and across the surface of t-shirts, packaging and napkins, work well to break up the repetition of form, convey an abundance of choice and bring variety and distinction to a familiar but compelling approach. More from Garbett on BP&O.

Design: Garbett. Opinion: Richard Baird.

Brand identity, logo and illustration by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

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Brand identity, napkins and art direction by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

Brand identity and badges by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

Branding and branded napkins by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

Logo, print and packaging by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

What do you think of Garbett’s brand identity for Happy Maple? Share your thoughts in the comment section below or get the conversation started on Twitter.

Logo, print and packaging by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

Brand identity, brand t-shirt and badges by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

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