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Freigeist Zine Issue 3

Freigeist Zine Issue 3 designed by Richard Baird, published by BP&O

Freigeist was a popular concept within 18th Century German literature and journalism. It was used to describe those who believed that thinking should not be constrained by certain fundamental and non-contestable values, traditional ideas and established channels of distribution. The concept of the “free-spirit” and of free-thinking is also a recurring theme within Nietzsche’s own philosophy. Although, at first glance, the Freigeist concept may appear as lacking complexity, Nietzsche found a philosophical significance within it. To him, it was more than an invocation towards individuality and the subversion of expectation but the search for and liberation of a spirit. In this third issue of Freigeist, conceptualised, designed and edited by Richard Baird and published by BP&O, the search for that spirit continues in the form of a lecture-turned-zine. This lecture was delivered to the Falmouth MA Graphic Design program in 2020 and will again be presented as part of an online event on Tuesday 11th August. Tickets are available now on Eventbrite and order the zine here.


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Freigeist Zine Issue 3 designed by Richard Baird, published by BP&O

Freigeist Zine Issue 3 designed by Richard Baird, published by BP&O

Each issue of Freigiest intends to present its readers with a series of proposals. Ideas. Far from dogmatic and far removed from established distribution channels and publishers. In this sense, and as the Freigeist philosophy goes, “Interpretation Supersedes Authority”. It is an invitation handed to readers (specifically graphic designers) to continue the thought and bring to life their own ideas. Issue 3 develops this, moving away from the disparate abstract ideas of Issue 1 and the free-form conversation of Issue 2 into a more structured piece delivered as a lecture. This influences form, a two column grid of slides and talk. Just as the content is a reconfiguration of different instances in which this article of ideas was distributed (first as a series of newsletter segments and then as a four part series on BP&O), the cover is a reconfiguration of the issue before it, and expresses how publication and its designer are in-flux.

Freigeist Zine Issue 3 designed by Richard Baird, published by BP&O

Readers can expect thoughts on writing as a catalyst for creativity in graphic design, how we observe and interpret the world, and proposals on assimilating information and presenting our ideas. Richard continues to explore the convergence of publishing, writing and design practice, often speculating, and playing with ambiguity as a way to sharpen perceptions and heighten consciousness.

Understanding full well that the shop front is now the blog or instagram post, the theoretical and speculative is wrapped in an aesthetic appeal and graphic immediacy, pairing an outer of Colorplan Hot Pink with a double hit of black and a recycled gloss inner, bound with white staples.


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Freigeist Zine Issue 3 designed by Richard Baird, published by BP&O

Designer/Editor: Richard Baird
Publisher: BP&O
Print: WithPrint

Pages: 18
Paper 1: Colorplan Hot Pink
Paper 2: Symbol Freelife Gloss
Print: Digital Black Ink (x2)
Binding: White Staples

Freigeist Zine Issue 3 designed by Richard Baird, published by BP&O

Freigeist Zine Issue 3 designed by Richard Baird, published by BP&O

 

Freigeist Lecture & Issue 3 Launch

 

Freigeist Live: Lecture and Launch

Join Richard Baird (BP&O & LogoArchive) on the 11th of August at 7pm BST for a lecture over Zoom on writing as a catalyst for creativity in graphic design and other related (and unrelated) ideas. The format will be a lecture with slides, with time for questions, statements and conversation. As the lecture is the zine and the zine the lecture tickets include a copy of this latest issue with free international postage. Sign-up here or visit the LogoArchive Shop to order your copy.

Freigeist Zine Issue 3 designed by Richard Baird, published by BP&O

Freigeist Zine Issue 3 designed by Richard Baird, published by BP&O


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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