This month family run Italian pasta manufacturer Rummo launched a new branding and packaging solution created by London based independent communications firm Irving & Co. The new design successfully delivers rustic charm, a sense of local quality and heritage through a craft based colour palette, textural detail, material and print finishes set alongside a script and contemporary sans serif combination over a classic, etched illustrative background.

“Rummo are a family owned pasta producer based in Benevento in the region of Campania. Their philosophy “Metodo Lenta Lavorazione” extols the virtues of taking time to make things properly. This vision is articulated through all levels of the brand from the simplicity and honesty of the logotype through to the tactility and texture of the brown cartons and paper bag based packaging used for the Leggendarie range. We’re continuing to build and apply the new concept in collaboration with the Rummo family and Charlotte Moore, an American born creative now living in Milan.” – Irving & Co.