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254 Forest by Codefrisko

Opinion by Richard Baird Posted 4 February 2013

Logo and business card with holographic ink detail and pearlesque substrate for creative studio 254 Forest designed by Codefrisko

254 Forest is a Brussels-based creative studio – run by Claire Silva Moreira, Frederic Ameel, Jean-Stéphane Garbe, Ismael Moumin and international videographer Pierre Debusschere – that works within the fields of photography, film, music production and post production. Their visual identity, developed by graphic design agency Codefrisko, utilises a distinctive combination of a pearlesque substrate and holographic block foil treatment across the studio’s business card, the contrast of a sharp logo-type and blurred, 45 degree lightning strike – perhaps the flash of a bulb, the energy necessary for creative endeavour or the presentation of perspective -, and the website’s clear sense of foreground and background, to neatly resolve the depth of focus and changing light of still and moving images. Avoiding the more obvious and literal visualisations of the industry.

Logo and business card with holographic ink detail and pearlesque substrate for creative studio 254 Forest designed by Codefrisko Logo and website for creative studio 254 Forest designed by Codefrisko

Logo and website for creative studio 254 Forest designed by Codefrisko Logo and website for creative studio 254 Forest designed by Codefrisko