Amo Store is a soon to launch Melbourne based men and women’s shoe boutique that will retail a curated collection of familiar brands and exclusive independent labels as well as clothing and accessories ranges to match. The store recently commissioned Studio SP-GD to develop a ‘simplistic’ brand identity that would effortlessly extend across a variety of formats.
Roberto Revilla, working with his wife Carolina, provides luxury yet accessible custom tailoring services nationally and internationally from his premises not far from London’s Saville Row. As well as tailoring, Roberto also retails a range of high quality accessories online.
In response to a growing global client base and a desire to position the company alongside the “giants of luxury tailoring” such as Tom Ford, Armani, Canali and Zegna, Roberto worked with Friends to develop a new brand identity. Influenced by established fashion brands and global trends, Roberto’s own likes and dislikes, and unusually, the feedback of 40 of his clients, Friends delivered a solution that reflects a philosophy of accessible luxury, high standards, personal service and material craft delivered through logotype, monogram, stationery, stitched labels, suit bags and website design.