Reveri by Mother
There’s no denying the proliferation of all things that the more curmudgeonly crowds might deem ‘woowoo’ over recent years. Crystals, gong baths, singing bowls, silent retreats, tarot et al were once firmly languishing on the fringes of society, and are now de rigeur among the Stoke Newington set and TikTok classes alike. This rise in self-help-led esotericism has run concurrently...
Fluz by Koto
It can’t be easy designing the identity for a brand or company that’s hard to define, or which isn’t easily explained by that ‘new product, familiar ideas’ trope – the sorts of things described as ‘Like Tinder, but for cats!’ or ‘CityMapper for life decisions’, or ‘Uber for people who want to try dogging but can’t drive’ (if any investor...
La Mia by Papanapa
In recent years, we’ve seen artisanal ice cream brands make an obvious departure from the maximalist, saccharine branding that their mainstream counterparts are so known for. In particular, the typeface-heavy, superimposed ice cream tubs of US-based brands have become a benchmark for exactly the kind of branding that more gourmet confectioners are keen to avoid. While Ben & Jerry’s iconic...
Imperia by Landor
As well as being a coastal city in south west Italy (formed in 1923 by none other than Benito Mussolini), Imperia is a pasta machine company that was formed from a ‘little artisan workshop’ in 1932. Imperia soon began to distribute pasta machines around the world; mainly catering to the US’ large Italian community. From its plant in Sant’Ambrogio, Turin,...
Tessas Eplegård by Olssøn Barbieri
One of the many brilliant things about the world of branding is that to work in it, write about it, or just take an interest in it forces you to learn something about pretty much everything. Maybe that’s how LEGO might actually be a better investment than gold; or that Murray’s Parmigiano Reggiano cheese pairs well with a nice New...
Matheson Food Company by Wedge
If nostalgia is a powerful force, arguably ‘fauxstalgia’ – that sense of longing and yearning for something that we never actually experienced – is even more so. Fauxstalgia isn’t the same as trend cycles – the baffling realisation that Gen Z is suddenly, unironically, into Nu Metal, for instance – it’s an internal sensation rather than an external observation. It’s...
WEEKEND by FCKLCK
Who doesn’t love a cheeky cocktail, especially one designed to grab and go? According to WEEKEND drinks, its cocktails are eight times faster to serve than it would take to make the same mix from scratch. With ready-made drinks – that’s ‘RTD’ in marketing slang – becoming increasingly popular, WEEKEND aims to ‘cut through the noise’ with a ‘laid back...
Bacàn by Pentagram
We’ve covered no shortage of work by Pentagram in the past, most recently Cohere but spanning projects for London Fashion Week, NYC Parks, National History Museum and more. This is the first time, however, that we’ve looked at a project by new-ish New York office partner Andrea Trabucco-Campos and his team – and it’s safe to say, we’re impressed. Graphic...
The Gospel by DDMMYY
Not a new project, but one certainly worth revisiting; this work for whisky brand The Gospel scooped a fair few awards back in 2020, and it’s not hard to see why. The design agency behind everything from strategy and naming to brand story, creative direction, packaging design, and more is DDMMYY, based in Auckland, New Zealand. The team was initially...
Brooklyn Org by Mother and Mother Design
Mother New York and Mother Design have overseen the rebirth of Brooklyn Community Foundation as the commandingly named Brooklyn Org. The sea change arose from a desire to distance the organisation from ‘notions of traditional philanthropy, seen largely today as elitist, dysfunctional, and detached’. If that sounds like a solution to a problem that shouldn’t exist (who hates charities?) then...
Frank Penny by Bedow
Frank Penny is a consultancy specialising in AML – anti-money laundering. Knowing next to nothing about financial matters, I had no idea such companies existed. But like pretty much any other business, to succeed and stand out against their competitors, at some point or another anti-AML consultants need to think about their brand identity. Stockholm studio Bedow was recently tasked...
Qasa by Bold
Now that the likes of ed-tech (education technology) and fin-tech (financial technology) have become a natural part of everyday parlance, it was surely only a matter of time before prop-tech (property technology) entered the equation, too. Proptech largely refers to platforms and services that use tech to help people buy, sell, research, market, and manage a property – ranging from...