Lorod by Pentagram’s Natasha Jen, United States
Posted: Filed under: Fashion, Graphic Design Reviews, Logo Reviews | Tags: American Design, Art Direction, Blind Emboss, Brand Identity Reviews, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Design For Print, Design Opinion, Design Reviews, Designed by Pentagram, Fonts in Use: Austin, Graphic Design, Graphic Design Blog, Label Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Lookbook, Minimal Design, Minimal Logos, Minimalist Brand Identities, Natasha Jen, Sans-serif Logotypes, Swing Tag Design, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, Type Foundry: Commercial Type, Typography, Women of Design Comments Off on Lorod by Pentagram’s Natasha Jen, United StatesOpinion by Richard Baird.
Lorod is an American fashion label that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. The designers at LOROD experiment with production methods to give each garment a quirky, personal and one-of-a-kind quality, and utilise new distribution tools to produce collections within the U.S.
This intersection of the classic and contemporary, refined craftsmanship, a utilitarian functionality and quirky personality informed Lorod’s brand identity, designed by Pentagram partner Natasha Jen and her team. This is expressed in the combination of wordmark, colour and form, in messaging and art direction, and the way that these are used across tags, business cards and website.
Qoñi by Leo Burnett, Canada
Posted: Filed under: Fashion, Logo Reviews | Tags: Art Direction, Brand Identity Reviews, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Canadian Design, Design For Print, Design Opinion, Design Reviews, Fonts in Use: GT Walsheim, From Toronto, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Lookbook, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Logotypes, Swing Tag Design, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Type Foundry: Grilli Type, Typography, Unbleached Materials, Uncoated Papers & Cards Comments Off on Qoñi by Leo Burnett, CanadaOpinion by Richard Baird.
Qoñi is a small artisan community in the Peruvian city of Puno creating hand knitted socks, scarves, gloves and shawls from alpaca fleece. With a desire to present itself as a modern fashion brand and with the intention of entering the international market, Qoñi worked with Toronto-based graphic design studio Leo Burnett to develop a new visual identity; from naming to wordmark, brand story to lookbook, and extending to promotional material and retail tags.
Tilly Sveaas Jewellery by Bond, United Kingdom
Posted: Filed under: Art and Design, Fashion, Graphic Design Reviews, Logo Reviews | Tags: Art Direction, Brand Identity Reviews, Branding Agency, Branding Blog, Branding Reviews, British Design, Colorplan Papers and Boards, Colour in Use: Grey, Coloured Paper, Condensed Logotypes, Design For Print, Design Opinion, Design Reviews, Designed by Bond, Designed in London, From Europe, From the United Kingdom, G.F Smith Papers & Boards, Graphic Design, Graphic Design Blog, Jewellery Logos, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Logotypes, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, Typography, Uncoated Papers & Cards, White Block Foil, White Ink Comments Off on Tilly Sveaas Jewellery by Bond, United KingdomOpinion by Richard Baird.
Tilly Sveaas is a London-based jewellery designer, and the designer behind Silver Service Jewellery. This year sees the launch of her first collection under her own name. This features a brand identity created by the London office of international design studio Bond, and included art direction, postcards, business cards and packaging. Through typographic form, colour, material, print finish and image, Bond’s brand identity for Tilly Sveaas intends to distil down and express the signature style of the brand, one described as being luxury with a progressive edge.
