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246 Queen by Studio South

Opinion by Richard Baird

Graphic identity by Studio South for 246 Queen, a retail, hospitality and business development within a mid-century modernist building in Auckland

246 Queen has a long and storied history. Opened in 1964 on Auckland’s Queen Street, it heralded a new era of modern architectural vision, exclusive boutique-based experience and an urban post-war retail sophistication. The building played host to fashion shows, designer concessions, furniture showrooms and contemporary dining. However, the architectural ideas drawn up by the original architects Rigby Mullan (Alan Rigby and Antony Mallen), remained only partially realised. These are now being paid homage to in the building’s renovation by the Wilshire Group working in collaboration with architects Fearon Hay, once again becoming a mixed-use space of food and drink, retail and commercial opportunities across eight floors.

Architectural details include a distinctive fascia of curved windows and accents, floor to ceiling central glass light well, exposed ceiling and concrete floors. This sits within a district of 20th-century architecture and mid-century landmarks, a broad range of coffee shops and casual dining, the Auckland Art Gallery and the century-old Albert Park.

The marketing of the building and its spaces is aimed at what are described as design-savvy directors. Those with companies within the creative sectors, smart PR, marketing, bespoke legal and financial services, those who have developed award-winning digital experiences or are tech innovators. Essentially, those with clients who expect the structure and space to fit the nature of the companies they intend to work with. In this way, modernist architecture functions as a material symbol of the pioneering spirit that now exists within the less material worlds of the service led and digital sectors.

The marketing language and the graphic identity of the building, designed by Auckland-based Studio South, draws on the history and original vision of the building. This revolves around the modernist, and aimed at those that recognise or are drawn in by mid-century architectural heritage and an associated graphic history, and desire access to contemporary international food and high-quality services in building and locally. This manifests itself through type and text, colour, material and structure, and through a graphic motif that is inspired by the building’s curved accents and large rounded windows.

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The Maitland by Studio Brave

Opinion by Richard Baird

Branding, art direction, brochure and website by Studio Brave featuring photography by Traianos Pakioufakis for property development The Maitland

The Maitland is a luxury 22 apartment residential property development from Gibson Developments located on Malvern Road in Glen Iris, a suburb of Melbourne, Australia. It is marked by an architectural, interior and landscape design language—created by Bruce Henderson (architecture), Charlotte Henderson (interiors) and Jack Merlo (landscape)—of colour, texture and form that connect it intimately to the neighbourhood and its leafy streets. This connection is the foundation of The Maitland’s graphic identity and marketing campaign, designed by Studio Brave, presented as two documents; Space and Place.

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Arper 2018 by Clase bcn

Opinion by Richard Baird

Graphic identity, catalogues, notebooks and press packs by Clase bcn for Italian furniture company Arper

Arper is an Italian furniture company producing chairs, tables and furnishings for community, work and home spaces. They seek an elegant resolution of function, form and finish which is founded on a total design philosophy that covers design, production and long-term impact. Arper commissioned Spanish studio Clase bcn to develop and design a new on and offline graphic identity for all their 2018 communications and promotional materials. These included catalogues, notebooks, press packs and tote bags, were complemented by distinctive art direction and newsprint. These draw on and add to the essential forms and colours of Arper’s Salone del Mobile stand designed by MAIO Architects.

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