BPO


Unfolded by Commission

Opinion by Richard Baird

Packaging design and brand communications by Commission for design and print festival Unfolded at The Gmund Paper Factory

Unfolded is a design and print festival that celebrates the creative work happening across Europe in the disciplines of design, printing and brand communication. This was held by and at The Gmund Paper Factory in Germany on the 9th November 2018. The event created a space for sharing ideas and fostering dialogue between creative individuals, providers of printing services, brand managers and experts from the business and agency scene. Unfolded also hosted lectures, keynote speakers and panels around brand strategy, materiality and sustainability. An exhibition, running in parallel to these events, showcased the latest developments within the industry.

The innovative dimension of the event, its desire to develop industry discourse, and the potential of design, material and print to synergise, is expressed in the delivery, presentation and form of the Unfolded invitation, created by London-based design studio Commission. This is initially marked by the impact of colour and type, volume and robustness, form and mechanism yet, and in contrast, is followed by the framing of a delicately micro-perforated and block foiled invitation.

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Schubertíada Vilabertran by Mucho

Opinion by Richard Baird

Schubertíada is an annual festival run by Associació Franz Schubert that celebrates the works of the 19th-century Austrian Romantic composer Franz Schubert. This takes place in the Spanish municipality of Vilabertran in July. The festival includes a programme of chamber concerts, lied recitals, instrumental solos and lectures.

Schubert is known, not just for his compositions, but for his contribution to Lieder; German poetry set to classical music, and for his reconfiguration of the classical concert, developing it into a more intimate experience with a smaller audience. This format is known as Schubertiades, and is where the festival derives its name.

With this historical context in mind; 19th Century romanticism, the smaller more intimate gatherings and pioneering view of Franz Schubert, design studio Mucho developed a visual identity for the festival that focuses on vision, enduring legacy, a continued relevance and the personable in the confluence of iconography, illustration, colour and print finish.

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Rimowa by Commission

Opinion by Richard Baird

Poster designed by Commission studio for functional luxury luggage manufacturer Rimowa

Rimowa is a Cologne-based manufacturer of luxury luggage. It has a significant history, beginning in 1898 as a travel and leather goods maker known for its innovative approach, and growing to become an international brand with a line of polycarbonate and aluminium products with a distincive ribbed relief.

Commission worked with Chief Executive Alexandre Arnault and Chief Brand Officer Hector Muelas to create a timeless and stylish graphic identity to help support the company’s future activities and deliver a considered and cohesive brand experience for Rimowa customers. Commission introduce a monogram, new typographic style, colour palette and pattern motif alongside a wordmark designed by Munich-based Bureau Borsche. And through graphic identity, material language and mechanism link a variety of touch points. These include packaging, retail experience and in-luggage items, as well as giftboxes, retail bags, owner manuals, guarantee cards, luggage tags, dust bags and liquids bags.

Rimowa’s new graphic identity was launched at the beginning of 2018. Since then, Commission has continued to work with the company, integrating the graphic identity across its ranges but also in the introduction of posters, stickers and illustration by Japenese illustrator Yu Nagaba. These begin to layer in a playful component, to create an interesting dialogue between tangible craftsmanship and utility and the more intangible and visceral components of travel, family and lifestyle.

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