Opinion by Richard Baird
Enter Arkitektur is a Swedish two-office architectural practice located in the cities of Jönköping and Gothenburg. It has a rich history that goes back to the 1950’s and a portfolio that moves between residential housing and commercial building projects.
In response to restructuring and expansion, the practice worked with Lundgren+Lindqvist to develop a graphic identity that would better represent their legacy, contemporary structures and forward outlook. This builds out the arrow of their original identity—maintaining some form of continuity—into a more distinctive and immediate architectural motif, pairing this with type, introducing a broader colour palette and creating a new online platform to showcase Enter Arkitektur’s work.
To mark the launch of their new graphic identity, Lundgren+Lindqvist developed a range of gifts. These included illustrative A5 postcards, gift wrap to coincide with Christmas, knitted scarves, silkscreened tote bags and hand-bound notebooks alongside more formal documents and assets such as brand guidelines, stationery set, business cards and website.
Opinion by Richard Baird.
Strömma Arkipelag is a new residential property project from Swedish developer Innovation Properties, and located in between the inner city and outer archipelago of Stockholm. Strömma Arkipelag offers a unique intersection of modern living spaces and an unspoilt rural environment, with the two interlinked by large windows and a material commonality. This relationship is also expressed by the development’s graphic identity, designed by 25ah, through colour, print finish, illustration, photography and a bold typographical gesture.
Opinion by Richard Baird
A. N Other gives its perfumers the creative room to craft limited edition, luxury and high concentration fragrances free from the pressures of consumer trends, market segmentation and budgetary constraints. These are then sold directly to consumers through its website. A.N Other places greater value on the internal composition of each of its fragrances, and the inspirations and aspirations of its creators, than the outward expression and associated expense of boutique spaces, lavish adverts, glossy magazine coverage and celebrity endorsements. This direct to consumer approach and a focus on ingredient quality, concentration and sustainability, as well as perfumer and fragrance story, is distilled down and projected by graphic identity, developed by Socio Design, initially online through website, and continuing into packaging. These are linked by naming and strategy, and by details that include bespoke typeface and logotype, brand imagery and copywriting, also created by Socio Design.