Box Packaging

Stuzzi by Perron-Roettinger

Hot sauce branding has long been dominated by certain overarching tropes: there’s the hyper-trad (Cholula, Tabasco, Sriracha et al); the twee of the kitchen-table-scale small-batch brigade; and the I WILL RIP YOUR HEAD OFF! camp where products have names like ‘death’. In the first and second of those camps in particular, there’s a lot of decent branding. But this new...

Dark Arts Coffee by NOT Wieden+Kennedy

If a brand that fuses memes, hot takes, occultism, and coffee is going to succeed anywhere, it’s probably in east London. Dark Arts Coffee started out in 2014 in a Homerton railway arch, and managed to corner that distinct subgenre of goth/metal/biker-ish aesthetics which opts for craft ale over snakebite; Hackney over Camden; self-care over self-destruction. Where the old guard,...

Williams Cocktails by Offff

In the last five years, canned cocktails have become ubiquitous, with offerings from MOTH: (packaging by Pentagram) and Whitebox (cans created in-house) among the strongest designs competing on the shelves of off-licenses, delis and bottle shops. Convenience and a post-pandemic demand for ‘on-the-go’ experiences have helped drive this trend, with Mintel data demonstrating that sales of spirit-based ready-to-drink beverages increased...

Tameko by DutchScot

Founded by Dominika Leveau and Chim Sonne-Schmidt in 2021, textile brand Tameko feels thoroughly ‘Scandi’ in aesthetics and ethos – it’s all clean lines, a singularly restrained stance on beauty. It’s form following function. Tameko embodies that very contemporary take on the luxury sensibility that never shouts about its status. It doesn’t need to: luxe quietly but confidently oozes from...

Drumroll by Gander

Donuts are one of life’s simplest pleasures, but they haven’t historically been the healthiest choice. Vegan – sorry ‘plant based’ – donuts are nothing new (Krispy Kreme’s been selling some non-dairy alternatives for a while now, and very nice they are too), but until now, we weren’t aware of donuts that also boast high-protein, low-sugar, gluten-free credentials. That is, until...

La Mia by Papanapa

In recent years, we’ve seen artisanal ice cream brands make an obvious departure from the maximalist, saccharine branding that their mainstream counterparts are so known for. In particular, the typeface-heavy, superimposed ice cream tubs of US-based brands have become a benchmark for exactly the kind of branding that more gourmet confectioners are keen to avoid. While Ben & Jerry’s iconic...

Imperia by Landor

As well as being a coastal city in south west Italy (formed in 1923 by none other than Benito Mussolini), Imperia is a pasta machine company that was formed from a ‘little artisan workshop’ in 1932. Imperia soon began to distribute pasta machines around the world; mainly catering to the US’ large Italian community. From its plant in Sant’Ambrogio, Turin,...

Kindred Black by Ania et Lucie

There has always been something borderline magical about the fields of beauty, makeup and skincare – a hint of esoteric or mystical knowledge. When it comes to visual storytelling, this association offers plenty of rich inspiration, along with established style signifiers that are easy to follow. Nods to old-school apothecaries abound in the likes of Typology Paris and Le Labo,...

Tessas Eplegård by Olssøn Barbieri

One of the many brilliant things about the world of branding is that to work in it, write about it, or just take an interest in it forces you to learn something about pretty much everything. Maybe that’s how LEGO might actually be a better investment than gold; or that Murray’s Parmigiano Reggiano cheese pairs well with a nice New...

Matheson Food Company by Wedge

If nostalgia is a powerful force, arguably ‘fauxstalgia’ – that sense of longing and yearning for something that we never actually experienced – is even more so. Fauxstalgia isn’t the same as trend cycles – the baffling realisation that Gen Z is suddenly, unironically, into Nu Metal, for instance – it’s an internal sensation rather than an external observation. It’s...

Ginori 1735 by AUGE

Florentine design studio AUGE has created a sumptuous range of packaging for Italian luxury homeware brand Ginori, which was founded in 1735 as the Manifattura di Doccia by Marquis Carlo Ginori on the grounds of his villa at Doccia. Nearly three hundred years later, the venerable brand finds itself owned by Gucci, following a merger with Società Richard (and subsequent...

Pamipe by Omni Design

In recent years we’ve seen some radical shifts to the ever-booming pet care sector. That’s thanks in no small part to the Covid 19 lockdowns that saw many of us seeking solace and company in domestic animals, taking advantage of the WFH policies that, once upon a time, felt endless and unwavering. Another catalyst, perhaps, is that in an increasingly...