Karuizawa 1984 by The Metric System, Norway
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Box Packaging, Creative Packaging, Design For Print, Designed by Metric Design, Drinks Packaging, From Scandinavia, Graphic Design Blog, Japanese Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, The Best Packaging of 2015, The Very Best of 2015 Comments Off on Karuizawa 1984 by The Metric System, NorwayOpinion by Richard Baird.
Karuizawa 1984 is a vintage Japanese single malt and single cask whisky imported and bottled exclusively for the Norwegian market. The first batch, a run of 577 bottles, sold out immediately. Karuizawa’s packaging, created by Scandinavian graphic design studio Metric Design, effectively conveys the age and provenance of the whisky, is sensitive to the Western market, and aware of and largely disregards category conventions, through the juxtaposition of a simple box design and iconic imagery, alongside an information rich and typographically dense label treatment.
StrangeLove Organic Energy Drink by Marx Design
Posted: Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Botanical Illustration, Box Packaging, Copy Opinion by Seth Rowden, Copywriting, Creative Packaging, Design For Print, Designed by Marx, Drinks Packaging, From New Zealand, Guest Opinion, Handcraft, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Soft Drink Packaging, The Best Packaging of 2015, The Very Best of 2015 Comments Off on StrangeLove Organic Energy Drink by Marx DesignOpinion by Richard Baird & Seth Rowden
StrangeLove is an Australian energy drink creator with a four flavour range made up of Ginger Beer, Blood Orange & Chilli, Smoked Cola and Bitter Grapefruit. Although mass-produced, each variety has been crafted to taste homemade using high quality organic ingredients, and developed in response to other energy drink brands who have failed to live up to their premium positioning. Keen to avoid the visual tropes of the category and secure a witty, eye-catching and original look, Marx Design worked with StrangeLove to improve on the illustrative brand character established by their earlier bottles using simpler compositions, plenty of white space and sharp copywriting.