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Melba at The Savoy by Pentagram, United Kingdom

Opinion by Richard Baird.

Visual identity and copper foiled pâtisserie packaging designed by Pentagram for London patisserie and cafe Melba at The Savoy

Melba is a pâtisserie and cafe, located on the corner of The Strand and Savoy Place in London’s North Bank, and is one of nine places to eat and drink at The Savoy hotel. The patisserie is described as offering a glimpse into the exclusive and luxury world of The Savoy, and is the first time that the hotel, accessed via private road, will have a presence on the high street. Melba features a distinctive interior of black and white tiles, white marble alongside dark stained woods, cornicing, a curved glass counter and gold chandelier. It also features a distinctive visual identity treatment developed by UK based Pentagram partner John Rushworth.

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Karuizawa 1984 by The Metric System, Norway

Opinion by Richard Baird.

Packaging for Karuizawa 1984 designed by The Metric System

Karuizawa 1984 is a vintage Japanese single malt and single cask whisky imported and bottled exclusively for the Norwegian market. The first batch, a run of 577 bottles, sold out immediately. Karuizawa’s packaging, created by Scandinavian graphic design studio Metric Design, effectively conveys the age and provenance of the whisky, is sensitive to the Western market, and aware of and largely disregards category conventions, through the juxtaposition of a simple box design and iconic imagery, alongside an information rich and typographically dense label treatment.

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StrangeLove Organic Energy Drink by Marx Design

Opinion by Richard Baird & Seth Rowden

Packaging featuring illustration by Randy Mora and designed by Marx Design for Australian soft drink brand StrangeLove

StrangeLove is an Australian energy drink creator with a four flavour range made up of Ginger Beer, Blood Orange & Chilli, Smoked Cola and Bitter Grapefruit. Although mass-produced, each variety has been crafted to taste homemade using high quality organic ingredients, and developed in response to other energy drink brands who have failed to live up to their premium positioning. Keen to avoid the visual tropes of the category and secure a witty, eye-catching and original look, Marx Design worked with StrangeLove to improve on the illustrative brand character established by their earlier bottles using simpler compositions, plenty of white space and sharp copywriting.

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