BPO


Hackney Forest School by Spy

Opinion by Richard Baird

Visual identity and stickers designed by Spy for Hackney Forest School

Forest School is a scheme set-up by Hackney Council, London that seeks to connect children living within the local built-up area with the thrill of the rural outdoors. The scheme reaches out to schools and parents, offering programmes that cover all areas of the curriculum and aims to engage and develop a child’s understanding of sustainability.

London-based design studio Spy was commissioned to develop a visual identity for Forest School with the intention of increasing awareness and uptake. Following hands-on experience running activities on Hackney Marshes and having conversations with children, families and teachers the studio developed an eye-catching design direction of bold colour and shape. This is codified with a ring-bound brand guidelines document and runs across and connects club cards, posters, postcards and business cards, work packs, apparel, bags, stamps, cards and badges.

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The Conference Company by Studio South

Opinion by Richard Baird

Graphic identity and brand guidelines by Studio South for The Conference Company

The Conference Company (TCC) specialises in the design, organisation and execution of large-scale conferences throughout New Zealand and Australia. They also apply this expertise to award ceremonies under the trading name The Awards Company. It is a strategically interesting delineation yet a straightforward naming practice. Expressing what either company does was clearly not an issue, however, in a fast moving industry, where innovation is essential, the graphic identities of The Conference Company and The Awards Company had grown tired. With this in mind, TCC founder Jan Tonkin commissioned Studio South to help clarify the values of each company, understand and crystalise future ambitions and explore how to use these insights to position them as innovative thinkers and leaders within their field. The result is a new logotype, pattern, colour palette and governing system that both defines and unites both companies under a distinct new visual language. This links stationery, print communications, posters, name badges and signage.

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