Branding
Fuku by Red Antler
Fuku (no sniggering at the back please) is a ‘fine brining establishment’ – i.e. some sort of eatery, you can safely assume – specialising in a specific type of chicken ‘sando’, or in normal language, ‘sandwich’. According to Red Antler, the Brooklyn based design agency behind Fuku’s branding, ‘the Fuku sando first hit the scene as a secret menu item...
ROM by Leo Burnett
Okay, let’s get it out of the way… yes, there are elements of Pentagram’s 2018 Library of Congress in Leo Burnett’s work for the Royal Ontario Museum (ROM). In both projects, type is a frame for images of archive material. Is it BP&O’s responsibility to acknowledge similarities in all the work we publish, tracking a typology back to the start...
Saaristo by Bond
‘Saaristo’ is the generic term for ‘archipelago’ in Finnish, but – to the outside world – it’s sufficiently distinctive to refer to the entire region in Western Finland, which now makes up a new tourism brand. This brand intends to generate more interest in (and visitors to) the world’s largest archipelago: a collection of 40,000 islands. This scale makes it...
Suupaa by A Friend of Mine
There isn’t a shortage of well-executed, interesting branding projects out there – ones that are joyful, witty, slick, or just perfectly fit a brief – which do their job perfectly. But 99% of the time, you can sort of see where they came from – the broader cultural spheres they’re playing into (nostalgia; fauxstalgia; irony, for instance) or the wider...
North Road by Manual
Independent content studio North Road was founded in 2022 to unite a portfolio of companies covering everything from scripted entertainment (‘Chernin Entertainment’) and non-scripted content (‘Kinetic Content’) to non-fiction productions (under ‘Words + Pictures’). Across these entities, North Road is one of the largest global suppliers of TV and film content, and is able to work on over 70 active...
Chester Zoo by How&How
I’d lazily assumed that, like jazz record sleeves and Dutch public transport, zoos were one of those sectors with a visual legacy that’s packed with game-changing brand design – the sort that fills the pages of graphic design histories, up there with the likes of Paul Rand’s ‘IBM’ and the FedEx arrow and Alan Fletcher’s gloriously clever ampersand trickery for...
Ultraderp by Mucho
The name Ultraderp seeks to combine all things extreme (think ‘ultrafast’, or ‘ultra marathon’) with ‘derp’, which is, apparently, the face a dog makes when they don’t know what’s happening. The product that bears this name is an ultra-light, easily-packable dog leash that can be worn on the collar and deployed when needed, simply by pulling the tongue-like tab. This...
being by Zuru Edge
What does Gen Z really want? It’s the question at the heart of a thousand nigh-on identical think pieces; and at the fulcrum, it seems, of endless board meetings chaired by Gen Xers, and populated by ‘geriatric Millennials’, like me. My generation was simple. We wanted avocados, didn’t we? We wanted everything to be in millennial pink and to have...
Buena Fé by Saint Urbain
Buena Fé is the first 100% organic tequila-based cocktail-in-a-can, and is made in Jalisco, Mexico, the ‘birthplace of tequila’, where the spirit was first distilled. The drink is made with 100% Blue Weber Blanco tequila, which means that all the alcohol in Buena Fé comes from the agave plant. Unlike your short Margarita, or shortish Paloma, these ready-to-drink cocktails are...
Stuzzi by Perron-Roettinger
Hot sauce branding has long been dominated by certain overarching tropes: there’s the hyper-trad (Cholula, Tabasco, Sriracha et al); the twee of the kitchen-table-scale small-batch brigade; and the I WILL RIP YOUR HEAD OFF! camp where products have names like ‘death’. In the first and second of those camps in particular, there’s a lot of decent branding. But this new...
Bettr by Anak
Between the late 2000s and the early 2010s, the coffee industry turned its attention to ‘craft’, elevating the beverage to a gourmet offering. When it came to brand storytelling, flavour notes, provenance and sustainability became key components. These features came to define what’s now known as ‘third-wave coffee’, which pre-dates the gamified science-infused ‘fourth-wave coffee’ movement in terms of textures...
Story Espresso by For the People
The unity of coffee-boffins and great typographic choices seems to be having a moment right now on BP&O. Just the other week we covered the truly superb work for Dark Arts Coffee by Not Wieden + Kennedy. Now, though, we’re heading down under – specifically to the Sydney suburb of Lane Cove, home to Story Café. Story Café opened in...