Branding
Blueberry by Studio NARI
“Mind. Blown”, as someone in Gen Alpha might have said a long time ago, maybe while performing some flossing at a velocity so rapid as to be barely perceptible to the naked Millennial eye. But they probably wouldn’t say that any more, such is the rapacious speed at which all things ‘young person’ change. Gen Alpha inhabits a world so...
Eternal Research by Cotton
Niche/difficult electronic music types and brand design nerds are rarely found too far from one another; often, indeed, they’re one in the same. It’s little surprise really when you look at the typographic wonders to be found across the spectrum of things like vintage synthesisers – the sublime curves of ‘Omnichord’ or the strangely pagan-ish letterforms on a Prophet-5, to...
INTL 2025 by Warriors Studio and NAM
International Assembly began life as Graphic Design Festival Scotland back in 2014, founded by then-recent-ish grads Beth Wilson, James Gilchrist. The pair also helm Warriors Studio, which has been taking care of the festival’s creative direction, branding and design since its inaugural edition, too. GDFS became International Assembly, or INTL, in 2020; and when the new name and identity, also...
Bugg by Seachange
Bugg is a New Zealand-based gardening brand founded earlier this year as the sibling of garden tools and accessories retailer Gubba. It bills itself as “premium products for people who live in the garden,” but its charming brand design definitely goes harder on the latter half of that clause than the former. Not that it looks cheap by any means...
Butter Baby by Universal Favourite
It takes a skilled pair of hands/creative agency to make you fall in love with a fictional character (lore-laden backstory and all) who is literally a big blob of fat. But as has become increasingly apparent over the years, Universal Favourite (The Dinner Ladies, Monkey Baa Theatre Co., LBDO) is more than a skilled pair of hands – I honestly...
Mutt by Brands & People
We’re at an interesting juncture when it comes to the petcare category – especially when it comes to dogs. Long gone are the days of barbour jackets and wellies, whistles, and gargantuan cans of Winalot; but we’ve also (thankfully) started to leave behind the whole ‘fur baby’ thing – the nauseating ‘cockapoo mommy’ era that ushered in things like nail...
Olive + Gourmando by Caserne
Olive + Gourmando is a Montréal bakery, café, and restaurant that opened its doors in 1998 and has since become something of a culinary institution. With its expansion to a second location, Caserne – a design studio also based in Montréal – was brought in to refresh its identity. The aim of the project, according to Caserne, was to “support...
Cob by Saint Urbain
If there’s something we’ve come to rely on Saint Urbain totally nailing, it’s a wordmark. Even the most cursory glance across their recent projects affirms the agency’s knack for a grabby, smart, playful yet sublimely appropriate approach to brand type, and this new project is no exception. The work in question is for Cob Foods, for which Saint Urbain (Buena...
Current State by Werner Design Werks
Current State is a skincare line launched by sisters Emily and Lanie Parr a couple of years back, which aims to “disrupt the status quo”, according to Werner Design Werks which created its boldly multicoloured branding. There’s a lot to love about this packaging and brand design – not least, that expansive approach to colour. It seems that Werner Design...
Post Post Hotel by Studio Bruch
If you’re reading BP&O, you’re more likely than most to be the type who knows their counters from their stems; their terminals from their tittles, and so on. In short, a TypeNerd – categorically one of the best kinds of nerd. And what do nerds like? Hyper specific ‘injokes’ that aren’t exactly striving to be funny, perhaps you might call...
Project Send by Foreign Policy
Since their advent, kinetic and variable type have become a familiar part of the lexicon of brand design. It’s little surprise really: they offer a way to make an identity consistent yet dynamic; uniform but multifarious; endlessly flexible with countless opportunities to modify mood, tone, and messaging. But few projects seem to use kinetic type as a way to visually...
Double Diamond by Alec Tear
Our seemingly indefatigable fetishisation of the ghosts of branding past (i.e. why the design world is still talking about JKR’s Burger King rebrand nearly half a decade on) is perhaps little surprise: whether we’re consciously doing so or not, and to whatever extent we’re even aware we’re looking at something archival, returning to an amorphous yesteryear — real or imagined,...