Salbini by Studio Brave
Posted: April 29, 2019 Filed under: Fonts in Use, Home and Garden, Logo Reviews, Material & Print Specs | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Condensed Logotypes, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio Brave, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Sans-serif Logotypes, Sans-serif Typography, The Best Brand Identities of 2019, The Best Business Cards of 2019, Type Foundry: Klim Type Foundry, Visual Identity Design Blog Comments Off on Salbini by Studio BraveOpinion by Richard Baird
Salbini, formerly Fesal, is an online retailer of premium European furniture and appliances based in southern Italy and shipping internationally. It deals in both one-off purchases and tailoring for large commercial projects, offering both local and global brands. Fesal comissioned Studio Brave to rename and refresh its brand and overhaul its online store. While the project features revisions to type and the introduction of colour, it is the combination of cropped imagery shot by Traianos Pakioufakis and high quality material choices that stand out as a simple and compelling of articulation of craft, quality and elegance. These images link printed materials such as post cards, business cards, letterhead and certificate sleevers with a redesigned e-commerce website.
The Golden Hour by Triboro
Posted: April 4, 2019 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: American Design, Bookshop, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Triboro, Designed in New York, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, The Best Business Cards of 2019, The Very Best Brand Identities of 2019, The Very Best of 2019, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on The Golden Hour by TriboroOpinion by Richard Baird
The Golden Hour is an outdoor seasonal restaurant located in New York’s The High Line Hotel. It is a place to experience the softening of sunlight with unobstructed views of the Chelsea skyline. The restaurant intends to draw to mind the casual elegance of a coastal soirée rather than the rushing of pre-dinner drinks. The restaurant space is described as being a lush outdoor dining room where brass tables meet tropical vegetation and aisles of topiary. Drinks are centred around the escapement of the summer heat which compliments dishes inspired by the flavours of late summer on the North Atlantic, created to be enjoyed outdoors. There is a theatre to the experience in its spatial considerations, performative aspect, in the transitions that happen over time within the restaurant (small plates to large platters), and the evocation of a time and place. This temporal quality also emerges in the design of The Golden Hour’s visual identity, in the intersection of the graphic and the material, in the use of abstract motif, shape and symbology by American design studio Triboro across menus, coasters, notecards, business cards and website.
Åhléns by Happy FB
Posted: February 25, 2019 Filed under: Logo Reviews, Retail | Tags: Art Direction, Bag Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Retail Logos, Still Life in Brand Identity Design, Swedish, Swedish Design, The Best Brand Identities of 2019, The Best Logo Designs of 2019, The Very Best of 2019, Typography, Wordmark Design Comments Off on Åhléns by Happy FBOpinion by Richard Baird
Åhléns began in 1899 as a small mail-order business. Aside from it being one of the oldest it has also grown to become one of the largest retail chains in Sweden. By carefully collating a variety of items across brands and price categories, the retailer maintains its relevance today, understanding and responding to the many ways in which its customers have changed over its long history. Happy FB, the Scandinavian design studio behind Åhléns new visual identity, puts it simply “to Åhléns’ urbane and socially conscious patrons, shopping and sustainability are not contradictions. Inspiration and trends do not equate to use and discard. Premium can be inexpensive and cheap doesn’t necessarily mean a drop in quality”. The retailer’s new visual identity expresses this by taking the well-established Åhléns wordmark and single red and builds this out into a range of changing graphic expressions, imbuing a variety of touchpoints, material and digital, with more character whilst retaining a recognisable immediacy through simplicity.
