BPO


The Working Capitol by Foreign Policy, Singapore

Opinion by Richard Baird.

Branding and business cards for Singapore co-working space The Working Capitol by Graphic Design Studio Foreign Policy

The Working Capitol is a co-working space located within a historic building situated in Singapore’s Chinatown. It is described as being less of a start-up incubator and more of a community of knowledgeable people working at the intersection creativity, technology and business.

Its brand identity, designed by Foreign Policy, is based around the Euclidean Principle, a mathematical system of basic parts that contribute equally to the whole, without undermining their own individual value. This principle is also the basis of a trisection of brand values; to provide a good quality space, combined with a sense of contemporary lifestyle and the fostering of community.

These ideas, and the intersection of disciplines, are conveyed through a visual language that juxtaposes a technical precision alongside the creative and crafted, and throughout an interior of utility and bright colour. This interior draws further impact and distinction from an exterior structure which is firmly rooted in the traditional. The project went on to include signage and wayfinding, stationery and business cards.

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Toronto Carpet Factory by Bruce Mau Design, Canada

Opinion by Richard Baird.

Brand identity and stationery for Toronto Carpet Factory by graphic design studio Bruce Mau Design

Toronto Carpet Factory is a seven building complex, constructed between 1899 and 1912, that takes up a full city block in Toronto’s Liberty Village. It is described as a mix of historical architecture, converted factories and as an iconic landmark of the city’s booming manufacturing era. Following extensive restoration and interior renovation, the factory is now a centre of creativity, and home to over 120 companies.

Working with York Heritage and Hullmark, and following interviews with partners, tenants and real estate agents, graphic design studio Bruce Mau Design developed a brand identity and visual language for the site that would unite and better define the unique character of the buildings, and those who work within them. The result is a flexible system of serif and sans-serif type, bright modular silhouettes and a website of contemporary functionality and historic insight. This extends across brochure, stationery, business cards, signage and wayfinding.

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Flamingo by Bibliothèque, United Kingdom

Opinion by Richard Baird.

Brand Identity for Flamingo by Bibliotheque, United Kingdom

Flamingo is an insight and strategy consultancy, founded by Kirsty Fuller and Maggie Collier in 1997, that works with businesses, and at the intersection of people, culture and brands, to help enrich lives by shaping culture and evolving behaviours. The consultancy is described as a group and not just a network, collaborating and sharing across its seven offices throughout Europe, Asia, India and South America.

Flamingo recently worked with London based graphic design studio Bibliothèque to create a new brand identity and visual language that would better reflect who they are, and would speak clearly about their broad range of specialisations. This new brand identity extendeds to printed materials that included business cards, postcards, book cover and tote bags, and an online presence developed in collaboration with Archive Studio.

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