Leandro Erlich: Both Sides Now Catalogue by Studio fnt
Posted: Filed under: Art and Design, Graphic Design Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Catalogue Design, Colour in Use: Fluorescent, Design Blog, Design for Cultural Institutions, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio fnt, Fluorescent Ink, Foil Blocking, Fonts In Use: Geometric Sans-serif, Graphic Design, Graphic Design Blog, Holographic Block Foil, Korean Design, Material Thinking, Sans-serif Typography, Spot Colours, The Best Design for Print 2020, The Best Graphic Design Work of 2020, The Very Best of 2020, Typography Comments Off on Leandro Erlich: Both Sides Now Catalogue by Studio fntText by Richard Baird
Both Sides Now was an exhibition of works by Argentinian contemporary artist Leandro Erlich. This took place at the Seoul Museum of Art between December 2019 and March 2020. Erlich’s installations employ mirrors, reflective surfaces, water and other materials to form optical illusions with the intention of transforming familiar, everyday spaces. Studio fnt worked to develop an identity for the exhibition that would establish a continuity of surfaces by drawing on one of the artist’s pieces to convey recurring ideas, proposals and motifs, those found throughout Erlich’s work. This connected supergraphics and programmes with posters, banners, digital displays and an exhibition catalogue.
Leandro Erlich: Both Sides Now by Studio fnt
Posted: Filed under: Art and Design, Graphic Design Reviews | Tags: Banner Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Catalogue Design, Colour in Use: Fluorescent, Design Blog, Design for Cultural Institutions, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio fnt, Fluorescent Ink, Foil Blocking, Fonts In Use: Geometric Sans-serif, Graphic Design, Graphic Design Blog, Holographic Block Foil, Korean Design, Material Thinking, Sans-serif Typography, Spot Colours, Supergraphics, The Best Design for Print 2020, The Best Graphic Design Work of 2020, The Very Best of 2020, Typography Comments Off on Leandro Erlich: Both Sides Now by Studio fntWords by Richard Baird
Both Sides Now, a title borrowed from Joni Mitchell’s famous song, is a solo exhibition of Argentinian contemporary artist Leandro Erlich’s work that took place at the Seoul Museum of Art between December 2019 and March 2020. Erlich’s installations, often receiving international acclaim, mirrors, reflective surfaces, water and other various materials to create optical illusions to transform familiar, everyday spaces such as an elevator, staircase or swimming pool.
South Korean designers Studio fnt worked on the creation of a visual identity for the exhibition that would link a variety of surfaces, from supergraphics, to programmes to posters to banners and digital displays by drawing on one of the artist’s pieces to convey recurring ideas, proposals and motifs found throughout Erlich’s work.
Structure, holographic foil and distorted typographical elements are woven together to express the transience and subversiveness of a reflection or shadow, as well as the blurred boundaries between the the material objects that make up our subjective experience.
MoMA by Order
Posted: Filed under: Art and Design, Logo Reviews | Tags: American Design, Banner Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Business Card Design, Catalogue Design, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design by Order, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed in New York, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Opinion, Museum Logos, Poster Design, The Best Brand Identities of 2020, The Best Custom Logotypes, The Best Design for Print 2020, The Very Best of 2020, The Very Best of BP&O, Typography, Visual Identity Design Blog, Website Design Comments Off on MoMA by OrderOpinion by Richard Baird.
The MoMA logotype, set in Franklin Gothic No. 2 and designed by Ivan Chermayeff, is an icon, and has been part of the New York urban landscape and international museum graphic vernacular since its creation in 1964. With evolving communicative needs and channels, the MoMA logotype was made a central graphic device as part of a new visual identity launched in 2009. Created by Pentagram and MoMA’s Creative Director for Graphics and Advertising Julia Hoffmann, this flexible visual identity was developed to bring a systematised and cohesive programme to print, web and environmental applications.
In 2019, MoMA expanded its 53rd Street location, adding 40,000 sq. ft. of new gallery space. This will showcase more of its collection with the intention of better representing and balancing a diversity of backgrounds, periods, media, and geographies, with a performative quality at the heart of its galleries. Just as in 2009, new approaches to communication; moving from exhibition-focused campaigns to a seasonal approach, required a revision to the MoMA visual identity to coincide with its expansion. New York-based Order reviewed and then defined what they described as a more modular, adaptable, and scalable design system for the museum’s communications, alongside the recommendation of a seasonal approach. This included updating the PS1 and Design Store logos, adding these as brand extensions of MoMA’s singular institutional mark. All additional applications were then designed and produced in house by the MoMA Design Studio, these included newsprint advertising, design store catalogue covers, member’s day programmes, banners, map and tickets.
