Bruce Juice by Marx Design, New Zealand
Posted: October 8, 2015 Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Cold Pressed, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Marx, From New Zealand, Graphic Design, Graphic Design Blog, Hand Drawn Typography, Health Food Packaging, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Raw Food Packaging, Sans-serif Logotypes, T-shirt Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of 2015, Typography, Uncoated Papers & Cards 6 Comments »Opinion by Richard Baird.
Bruce Juice is a 100% raw, cold pressed, fruit juice and plant milk brand new to the Australian market. It launched this year with five juice and vegetable blends, Red, Redder, Orange, Greener, Golden and Nutter, an almond milk, and a packaging and visual identity treatment by New Zealand based graphic design studio Marx Design.
Using a mix of illustration and texture, loose hand drawn logotype and custom typography, bright but natural colour and plenty of white space, and by balancing visual impact and communicative clarity, familiarity and originality, Marx Design helped Bruce Juice to realise their desire to establish a contemporary and playful brand personality that would also secure a strong health-focused market positioning.
Mother Cold Pressed Juice designed by Mucho
Posted: December 9, 2014 Filed under: Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Design, Brand Identity Reviews, Branding, Branding Blog, Branding News, Branding Reviews, Business Card Design, Cold Pressed, Creative Packaging, Designed by Mucho, Designed in Barcelona, Drinks Packaging, Fruit Juice and Smoothie Packaging, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo News, Logotypes, New Logo, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Raw Food Packaging, Script Logotypes, Spanish Design, The Best Brand Identities of 2014, The Best Logo Designs of 2014, The Best Packaging of 2014 1 Comment »Opinion by Richard Baird.
Mother creates fresh cold pressed juices, milks, smoothies, cereal bars, snacks and detox systems from its location at the centre of Barcelona. Mother recently commissioned design studio Mucho to develop a name, visual identity and packaging treatment that would help express the love and care they put into crafting their range and the technological and industrial processes required to produce them.
The Primal Kitchen designed by Midday
Posted: June 3, 2014 Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Branding Blog, British Design, Cold Pressed, Creative Packaging, Designed by Midday, Food Logos and Packaging Design, Food Packaging, Graphic Design Trends: Monolinear Illustration, Health Food Packaging, Illustration, Line Craft, Packaging Company, Packaging Design, Packaging Design Blog, Packaging News, Packaging Opinion, Raw Food Packaging, Snack Packaging Design, The Best Packaging of 2014 1 Comment » 
The Primal Kitchen is a UK based health food brand founded by nutritionist Suzie Walker with the intention of making the paleo lifestyle, a modern nutritional plan based on the presumed diet of Paleolithic humans, easier and more accessible. The Primal Kitchen commissioned design studio Midday to create a visual identity for the brand which would extend across the packaging for its cold pressed snack bar range and its website. By mixing now conventional but effective natural design cues such a typographic simplicity and a limited pastel colour palette, with a solid illustrative character drawn from the brand’s paleo inspiration the solution achieves both a familiarity and distinction.
