Olaf Olive Oil designed by Anagrama20 November,2013
Olaf is a Mexican cold-pressed extra-virgin olive oil produced by Olivarera Italo-Mexicana – a Mexican Italian collaboration – intended for healthy, home-cooked, family meals and makes up one-third of Olivarera ‘s olive oil range, which also includes Valentto and Olive Gold. Anagrama, the design agency behind Olaf’s new visual identity, print materials and packaging, describe their approach as taking “typical Italian visual clichés and simplifies and refreshes them.”
While the packaging lacks some of the print finish and material detail of the other two in the Olivarera Italo-Mexicana olive oil range, the use of the green structural choice to make up the third Italian flag colour alongside red and white papers feels like a really neat idea. Graphically the packaging and stationery has an few elements, a simple slab serif and a script logo-type – devices that balance the agricultural with the personal – alongside the economy of a single black ink across coloured uncoated papers gives it a local industry and crafted quality appropriate for the market. As part of the complete Olivarera Italo-Mexicana range you can get a good sense of positioning with each packaging treatment.
More packaging and brand identity work by Anagrama: