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Springs’ Smokery by Distil Studio, United Kingdom

Opinion by Richard Baird.

Package design for premium smoked salmon producer Springs' Smokery by graphic design studio Distil

Springs’ Smokery has been producing high quality smoked salmon for three generations from its location in South Downs, UK, using Sussex oak and a traditional dry-salting process which has remained unchanged for 50 years. Springs’ recently worked with graphic design studio Distil to develop a new visual identity and package design. Distil’s treatment is an exercise in aesthetic impact derived from colour and form contrast, and a conceptual and communicative simplicity that makes a connection with the traditional craft and process of smoking salmon but also draws on the themes of heritage and the sea.

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Studio South, New Zealand

Opinion by Richard Baird.

Branding for Auckland based graphic design business Studio South

Studio South, formerly APLUS, is graphic design studio working within the fields of brand identity and packaging from their office in the city of Auckland, New Zealand. In conjunction with a new name and site launch, which coincides with the expansion of studio space, South have also developed a new visual identity treatment. This extends across business cards, folders and headed paper, a project brochure, launch invitation and promotion materials.

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The Factory by Ghost, United States

Opinion by Richard Baird.

Branding for Oklahoma City fashion store The Factory graphic design studio Ghost

The Factory is an Oklahoma based fashion retailer, inspired by the energy and attitude of the people of Manhattan, Los Angeles and Tokyo, that mixes streetware with high fashion garments, shoes and accessories. Think ripped jeans, vintage purse and Louboutins. American graphic design studio Ghost worked with The Factory to develop a brand identity concept, which went on to include logotype and logo applied to business cards, tags, packaging and signage, underpinned by the concept of the store and compliments its interior design.

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