Posted: September 10, 2019 Filed under: Environment, Logo Reviews | Tags: Best Awards Finalists, Brand Identity Reviews, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Fluorescent, Colour in Use: Pink, Design For Print, Design Opinion, Design Reviews, Designed in Auckland, Designer by Seachange, Fluorescent Ink, Fonts in Use: Druk, From New Zealand, Graphic Design, Graphic Design Blog, Logo & Brand Identities for Co-working Spaces, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo News, Logo Opinion, Logos, Logotypes, The Best Brand Identities of 2019, The Very Best Brand Identities of 2019, The Very Best of 2019, Type Foundry: Commercial Type, Typography
Opinion by Richard Baird
Supertrash is a family-run New Zealand-based refuse collection service that helps to divert waste from landfill by employing circular solutions; these are typically recycling, reusing or repurposing. Although small they have big ambitions and are innovative and disruptive in their approach and ideology. Since 2012 Supertrash has diverted almost 6m kg of waste away from landfill. It is a challenge posed to and question asked of the incentives corporate firms have to build revenue streams largely around burying rubbish.
Built around the strategic positioning statement (and visible strapline) “Turning trash around” design studio Seachange developed a visual identity around the youthful, innovative and energetic disruption of what they describe as a tired and disingenuous industry. This is achieved through a striking palette of white, fluorescent pink and black, the tall condensed letters of Commercial Type’s Druk, an explosive graphic device and spherical spinning logo. These are applied across and link tote bags, lorry livery, business cards, mailers and website.
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Posted: January 20, 2016 Filed under: Fashion, Logo Reviews | Tags: Black Block Foil, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Canadian Design, Colour in Use: Pastels, Colour in Use: Pink, Coloured Paper, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Blok, Emboss Detail, Foil Blocking, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimalist Brand Identities, Pastel Coloured Papers, Pastel Colours, Serif Logotypes, Stationery Design, The Best Brand Identities of 2016, The Best Business Cards of 2016, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
f32 is an American trend-watching company, founded by Gina and Lisa Priolo, with an office in LA and a commitment to finding and championing artists and brands that will go on to shape global culture. f32 worked with graphic design studio Blok Design to better express this vision, and their refined and highly contemporary aesthetic sensitivities. This was achieved through naming and visual identity in print across business cards, stickers, stationery and trend report, and online with a new responsive website.
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