Nicollet by Pentagram, United States
Posted: February 6, 2018 Filed under: Fonts in Use, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding Reviews, Colour in Use: White, Colour in Use: Yellow, Design Blog, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, New Logo, Paula Scher, Place Branding, Sans-serif Typography, Sign Design, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, Typography, Women of Design Comments Off on Nicollet by Pentagram, United StatesOpinion by Richard Baird
Nicollet Avenue runs between Loring Park and the Mississippi River and is described as the “Main Street” of downtown Minneapolis. It is a cultural and commercial centre, shopping and dining district, and home to flagship stores, major corporations, public transport hubs and landmarks. Nicollet Avenue also includes the Nicollet Mall, the first transit mall in the US, originally opened across eight blocks in 1967 and now covering twelve.
Following a major renovation to make the avenue more pedestrian friendly, and to coincide with its reopening and 50th anniversary, Pentagram’s Paula Scher and team developed a new graphic identity for Nicollet. This included a comprehensive system of signage, way-finding and environmental graphics which intend to capture the spirit of the street and its place within the city through typographic form, iconography, shape and colour.
Dr Jart+ by Pentagram, United States
Posted: January 15, 2018 Filed under: Fitness, Health and Beauty, Packaging Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Colour in Use: Yellow, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Material Thinking, Paula Scher, Sans-serif Typography, Skincare, Structural Package Design, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Uncoated Papers & Cards, Women of Design, Wordmark Design Comments Off on Dr Jart+ by Pentagram, United StatesOpinion by Richard Baird.
Dr Jart+ is a South Korean skincare brand that formulates its various ranges to tackle specific conditions, and derives its name from the positioning phrase “Doctor Joins Art”, an articulation of the brand’s unique fusion of dermatological science and art, presumably, something along the lines of pragmatism combined with creative leaps.
The balance between the psychological and physiological components of skincare—internal feelings and external sensation, the aesthetic and the remedial—are touched upon, alongside practical considerations such as a spacial sensitivity, shelf impact and range fragmentation, in the design of Dr Jart+’s new packaging and graphic identity, developed by Pentagram’s Paula Scher and team.
The design currently links Dr Jart+’s Ceramidin creams and liquids, which were launched in South Korea during 2017 and are due to roll out internationally in 2018, but will go on to include other ranges. These will share the same form language, but will be differentiated by colour and material.
Don Alonso de Suquía by Bermudez, Porta & Casasus, Spain
Posted: July 7, 2017 Filed under: Graphic Design Reviews, Publishing | Tags: Book & Magazine Cover Design, Book & Magazine Design, Branding & Packaging of 2017, Colour in Use: Yellow, Design Blog, Design For Print, Design Reviews, Designed in Barcelona, Graphic Design, Graphic Design Blog, Material Thinking, Spanish Design, The Best Graphic Design Work of 2017, Uncoated Papers & Cards 2 Comments »Opinion by Richard Baird
