BPO


Brewdog Abstrakt by O Street, United Kingdom

Opinion by Richard Baird.

Branding and packaging designed by O Street for limited edition craft beer concept Abstrakt from Brewdog

Brewdog’s Abstrakt is a limited edition craft beer concept that has released 20 different varieties since it began in 2010. Each beer is bottle-conditioned (bottled with a small amount of yeast, providing further fermentation and maturation), brewed and released just once, individually numbered and known only by their release code. It is a concept described as more art than beer, as boundary pushing and blurring the line between categories.

Graphic design studio O Street worked with Brewdog to create a new brand identity and packaging system for Abstrakt, informed by its creative, limited edition concept, flavour varieties, individually crafted nature and the use of release codes rather than names. This is expresses through colour, typography, print finish and structural design.

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Collect by Spin, United Kingdom (Preview)

Opinion by Richard Baird.

Brand identity and print for contemporary international art fair Collect, designed by Spin, London, UK

Collect is an international art fair that will take place between the 2–6 of February 2017 at London’s Saatchi Gallery. Presented by the Crafts Council, Collect will give visitors the chance to see and buy museum-quality and contemporary ceramics, glass, jewellery, wood, metal and textiles created by established and emerging artists and makers represented by over thirty of the world’s best galleries.

Collect’s brand identity, designed by Spin, draws character, play and visual interest from an economical use of a single and fairly austere font, and a black and white colour palette, and went on to include print communication, as documented here, art direction, animation, advertising, signage and environmental graphics.

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Moi Helsinki by Bond, Finland

Opinion by Richard Baird.

Brand identity and illustrated beer mats for Moi Helsinki by Bond, Finland

Moi Helsinki welcomes visitors to the Finnish city of Helsinki, and offers a place to relax after a long journey, with an extensive menu of beers and snacks from its location in the arrivals lobby at Helsinki-Vantaa Airport.

The bar features an interior design of light wood and bright neon signage, alongside dark walls, furniture and tiles. Where there are moments of utility in form and furnishing, brand identity, through lettering and illustration, offers something in the way of the personable with a strong sense of place. This extends across interior graphics, menus, branded beer glasses and coasters, all designed by local studio Bond.

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