Lux Capital is an American venture capital firm investing in the fields of science and technology, partnering with inventors who challenge the status quo and what we currently understand as the laws of nature to bring futuristic ideas to life. Graphic design studio Mucho developed a simple brand identity for Lux Capital that expresses the collaborative nature of today’s innovations, and the remixing of...
Fathom is a new UK based architectural practice, set up by Justin Nicholls, former partner at Make Architects and Foster+Partners, that draws beautiful and logical buildings from complex briefs, and within the context of sensitive sites. Fathom Architects worked with dn&co. to develop a visual identity that would encapsulate this focus as well as their curiosity and use of technology....
M+ Screenings is an event that showcases a diverse collection of work unified by one theme and single screen. It is an ongoing event that takes place over one weekend three times a year. The first of these, Visible Places, took place in mid-January at the Broadway Cinematheque, which is located within Hong Kong’s West Kowloon Cultural District, the second, Forty Years, in...
Prism is a new thermally fused laminate brand from Arauco—a global manufacturer of sustainable wood products—created to appeal to the art and design market currently dominated by well-known brands. Arauco worked with American graphic design studio Matchstic to develop a brand identity for Prism that would communicate the value of a product often perceived as low-value within a market that often favours reclaimed woods and...
Mercht is a UK based custom merchandise business, created by the team at Awesome Merchandise, that offers its customers a risk-free way to design, sell and ship customised t-shirts and wearable accessories, through an online showcase and print on demand service. It is a platform where, if designs sell well, both parties profit, with neither loosing if they do not. Leeds based graphic design...
HEWN is an American architectural woodworking shop, custom furniture fabrication and metalworking business with extensive facilities, a team of master-craftsmen, a national presence and local legacy. It also has a preference for native Texas and reclaimed woods. HEWN worked with Austin based graphic design studio Föda to develop a new brand identity that would help ensure market share and longevity, and would lay the...
Hermoso Cariño, a name taken from the title of a Mexican love song, is a gift shop with unique line of products. These are described as Mexican in the least expected way, leaning more towards the contemporary, but not forgetting tradition, and crafted by a new generation of designers. This is expressed throughout Hermoso Cariño’s brand identity, created by La Tortillería, through a mix of type,...
Fernando Romero Enterprise (FR-EE) is an architecture and design firm with offices in New York and Mexico City. The firm was founded by award-winning architect Fernando Romero, and is recognised internationally for their work on projects such as the new Mexico City International Airport and Museo Soumaya. FR-EE worked with Pentagram partner Natasha Jen, plus team, to help them capture and convey their innovative and pioneering spirit and democratic...
Freewheel is a dedicated Wi-Fi only mobile phone service launched by American cable television company Cablevision. Freewheel allows people to break free from contracts by providing unrivalled communications accessibility without large and expensive data plans and hidden fees. This is made possible by a network of over a million Wi-Fi hotspots. Freewheel’s egalitarian intention and connectivity is effectively expressed by its visual identity, created by New York based studio...
Madrina is a Dallas based Mexican restaurant with a menu that plays with French culinary influences and Mexican tradition. The restaurant has a distinctive interior of exposed concrete beams, delicate gold light fixtures, leather upholstered chairs, beveled mirrors and tiled flooring. Like the menu, the interior is a fusion of influences, yet remains cohesive and distinctive. American graphic design studio Mast set out to...
Globetouch is a UK communications business and platform owned by operators and providing a wide range of mobile devices with access to a global and cloud-based ecosystem through an extensive network of offices and data centres. This extensive network and global reach is expressed throughout Globetouch’s brand identity, created by Bunch, using a modern pared-down colour palette inspired by migratory birds, a G that matches...
LeMise is a Brooklyn based art and design advisory business, established by Andi Potamkin, described as being guided by the concept of mise-en-scene. LeMise considers the environment as a whole and works with its clients to bring together works of art and design, drawn from a vast network of designers and artists, to enhance space. New York graphic design studio DIA worked with Andi to develop...