Pontus In The Air by Bold, Sweden
Posted: February 6, 2017 Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Design For Print, Design Opinion, Design Reviews, Designed by Bold, Designed in Stockholm, Fabric Menu Covers, From Scandinavia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Restaurant & Cafe Menu Designs, Sans-serif Typography, Swedish Design, The Best Business Cards of 2017, The Best New Logo Designs of 2017, The Very Best Brand Identities of 2017, The Very Best of BP&O, Typography 2 Comments »Opinion by Richard Baird.
Pontus In The Air is located at Sweden’s Arlanda Airport and was developed with the intention of being Europe’s leading airport restaurant in its blend of high quality, affordable prices and fast service. It features three distinct areas, The Brasserie, a classic bistro with table service inspired by the golden days of aviation, The Market, a self-service canteen with a more utilitarian finish, and Take-off, an area dedicated to take-ways.
Owners Pontus Frithof, a Swedish company founded by renowned chef Pontus Stenshäll, worked with Stockholm-based graphic design studio Bold, following their collaboration on city restaurant Tidningshuset by Pontus, to create a name and visual identity for this latest project. Inspired by chef Pontus Stenshäll’s colourful and charismatic character, the movement and energy of the airport, and with a desire to work together luxury and an element of humour, Bold crafted an identity of typographical play yet simplicity, and convivial illustrative detail. This links business cards, menus, mobile app, interior graphics and website.
Tidningshuset by Pontus by Bold, Sweden
Posted: March 9, 2016 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: Blackletter Logotypes, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Colour in Use: Red, Condensed Logotypes, Condensed Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Bold, Designed in Stockholm, Display Typography, Fonts in Use: Fette Gotisch, Fonts in Use: Trade Gothic, From Scandinavia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Restaurant & Cafe Menu Designs, Restaurant Logos, Sans-serif Typography, Sign Design, Swedish Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards 3 Comments »playOpinion by Richard Baird.
Tidningshuset by Pontus is a 1000 m2 lunch restaurant, deli and bakery committed to sustainability, simplicity and quality, and was developed by famous Swedish chef and restauranteur Pontus Frithiof with the intention of challenging industry conventions.
The restaurant is on the ground floor of a building owned by Dagens Nyheter, Sweden’s largest daily newspaper, which is situated in the newspaper district of Stockholm. Inspired by this unique location, Scandinavian graphic design studio Bold created a visual identity for Tidningshuset by Pontus that references the traditional mastheads and contemporary headlines of the newspaper industry. This is visualised through type contrast, a single ink print finish and dramatic signage.
Pressbyrån by Bold, Sweden
Posted: August 27, 2015 Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Coffee Cup Designs, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Bold, Designed in Stockholm, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Paper and Card Packaging, Spot Colours, Swedish Design, Typography, Uncoated Papers & Cards 1 Comment »Opinion by Richard Baird.
Pressbyrån is a Swedish convenience store with over 300 locations nationwide, and one of the country’s most recognised brands. It retails fresh pastry, sweets, coffee and hotdogs, alongside groceries, public transport tickets, magazines and papers, amongst a few other things. Stockholm based graphic design studio Bold worked with the store to create new packaging for its range of consumable products with the intention of distinguishing and uniting a variety of categories.
