Critical Mass is a biannual magazine that explores a brand’s ripple effect across the globe, from patterns in consumer spending to environmental implications. It intends to showcase, in its curation, commissioning and design, how a brand’s living legacies extend beyond mere aesthetics and profit margins in the face of fast-moving and ever-changing global consumerism. Issue 1 explores the lines blurred between...
& Co. links museum shop, a food and drink retailer and cafe housed within the National Gallery Singapore. These share a brand identity designed by Singapore-based graphic design studio Foreign Policy, built around the basic foundations of modern art and design; primary colour, geometric form and repetition, and Grilli Type’s GT Pressura. This runs across and unites a variety of printed materials that includes, but is...
Park Bench Deli is located on Singapore’s Telok Ayer St and features a rich interior design, styled on the all-American deli, that mixes a variety of vintage textures and ornament. These include tiled floors and wood panelled walls alongside personal items of the shop owners. Visual identity shares a similarly busy and material quality, referencing park life, but introduces the multi-coloured. This connects menus, packaging, and...
The Working Capitol is a co-working space located within a historic building situated in Singapore’s Chinatown. It is described as being less of a start-up incubator and more of a community of knowledgeable people working at the intersection creativity, technology and business. Its brand identity, designed by Foreign Policy, is based around the Euclidean Principle, a mathematical system of basic parts that...
Bottura is an Italian restaurant and food store with space in Singapore’s Suntec City Mall. It has a contemporary interior of exposed utilities painted black, white suspended ceiling and surfaces, dark wood and steel furniture, glass, concrete and steel counters, warm spot and low-hanging lights and an open kitchen working from authentic family recipes rooted in the owner’s hometown of Bologna. This interior is punctuated...
Sifang Art Museum is a gallery and creative space located in the Pukou region of Nanjing, China dedicated to art, architecture and international collaboration. Their visual identity, a bilingual logo-type set across a collateral of unusual trapezoidal cut detail and monochromatic colour palette—developed by Singapore-based creative and strategic design agency Foreign Policy—draws together the themes of architectural space, the dimensionality created by light and shadow,...