Opinion by Richard Baird
Critical Mass is a biannual magazine that explores a brand’s ripple effect across the globe, from patterns in consumer spending to environmental implications. It intends to showcase, in its curation, commissioning and design, how a brand’s living legacies extend beyond mere aesthetics and profit margins in the face of fast-moving and ever-changing global consumerism. Issue 1 explores the lines blurred between artistic expression and commercial endeavour in a series of texts around Japanese contemporary artist Yayoi Kusama approached from a variety of angles by different authors.
The magazine is designed and published by Singapore-based design studio and think tank Foreign Policy and takes the form of a slim staple bound booklet of 32 pages. Although light, it is an insightful document that is materially and graphically distinct. Texts move comfortably between the micro and the meta, complete easy reads and those that are more challenging, propositions for continued thought. There is pleasing breadth drawn from a singular focus.