Opinion by Richard Baird.
MOS is an American architectural practice that mixes playful experimentation with serious research. The practice, as it exists now, following two years of what seems to be an informal approach, was established in 2005, and has worked through a range of design experiments it describes as a make-believe of architectural fantasies, problems, and thoughts on what the practice would be building in the future. MOS now has a broad portfolio that includes institutions, housing and retail, installations, furniture, essays, software and film.
MOS Architect’s brand identity, developed by New York based Studio Lin, has a stripped down aesthetic with an intentionally generic quality that uses on-demand printing processes to cover promotional pieces, request for quote documents, publications, stationery and business cards.
Kid O is a modern American toy company that creates products that engage and stimulate children through a rich variety of shapes, colours, and sizes. Designed by Studio Lin, Kid O’s new packaging treatment — which included over 50 boxes — takes the vivid colours of the industry, reduces these down to four, contains them within geometric boundaries and pairs them with a generous use of white and panels of brown, in a way that draws distinction from convention. Alongside good consistent product photography, the bold fill and light line weight of the illustrations, playful yet restrained logotype, a single consistent typographical approach and simple structural choices the solution delivers a brightness and a contemporary moderation that draws out the products, their age group and quality, and resonates with their elemental forms and colours.
Fort Standard is a New York based industrial design studio using long-lasting natural materials and traditional production methods in an innovative way to produce products, lighting and furniture with a simplicity, high functionality and an attention to detail. As the studio explain online, their ability to act as both designers and manufacturers not only informs their process, but yields smarter products that exemplify an understanding of materials and the balance between form and function. Built around a custom logotype, geometric logo, contrasting type and a multi-pass screen printed business card and letterhead, Fort Standard’s new brand identity, created by Studio Lin, manages to distill and reflect their philosophy through shape, material and process with few assets.