BPO


MOS Architects by Studio Lin, United States

Opinion by Richard Baird.

Visual identity, print and promotion by Studio Lin for New York based architectural practice MOS.

MOS is an American architectural practice that mixes playful experimentation with serious research. The practice, as it exists now, following two years of what seems to be an informal approach, was established in 2005, and has worked through a range of design experiments it describes as a make-believe of architectural fantasies, problems, and thoughts on what the practice would be building in the future. MOS now has a broad portfolio that includes institutions, housing and retail, installations, furniture, essays, software and film.

MOS Architect’s brand identity, developed by New York based Studio Lin, has a stripped down aesthetic with an intentionally generic quality that uses on-demand printing processes to cover promotional pieces, request for quote documents, publications, stationery and business cards.

Continue reading this article