Opinion by Richard Baird.
Inn Situ is part of the cultural programme of BTV Bank and series of three events; a exhibition, a concert and panel discussion. This takes place two to three times a year in the Austrian city of Innsbruck. The events are distinctive in their approach, a Russian doll of nested narratives, with each layer responding to the next. Practically speaking, and exemplifying the idea, one event saw an internationally renowned photographer create a project for the Inn Situ gallery. A local musician then composed a concert that responded to the photographs which played twice in the concert hall next to the exhibition. This was then followed by a panel discussion that responded to both the exhibition and the concert.
The format remains consistent, there are always three events, with the panel discussion and concert both seeking to contextualise the themes of the artist and their the exhibition. So far, there have been three Inn Situ events, with a fourth due to take place soon. Each is accompanied by a printed programme and catalogue, plus a city-wide poster campaign designed Studio Mut in Italy. These share a similar material and visual language. For the sake of brevity, this article looks at the materials for Inn Situ 2. The framework of the visual identity and the format of the material outcome are the same, but each also folds in its own response to the themes present in the artwork to provokes the responses.
Opinion by Richard Baird
Maria Sole Ferragamo is one-of-a-kind jewellery designer using up-cycled premium leather; remnants of the Italian fashion industry. She has a degree in architecture at Politecnico, Milan and another in jewellery design from Central Saint Martins, London. This intersection of fashion and architecture can be seen throughout the designer’s collection and has gone on to inform the design of her visual identity by Lundgren+Lindqvist. This is made up of a flexible logotype which comes in a compact form, split up on two lines, and a horizontally oriented version. For the former, a series of secondary level logotypes were designed, incorporating ‘So-Le Studio’ and ‘Florence/Firenze’ as well as additional secondary level information. The logotypes are woven together into a visual tapestry of type, running over and along the edges of boxes, and intersecting or framing images online.
Opinion by Richard Baird
Daniel Jensen is a Swedish artist whose work moves between paintings, sculptures and drawings and explores themes such as society and pop-culture, film, literature and nature. His latest book, designed by Bedow, features artworks that are figurative and abstract, unrelated and absent a narrative. With such compelling and intense imagery of colour and dynamic shape, Bedow developed a format that would hold these works with a calm and classic sensititivity, using type and space to frame the work.