Supertrash by Seachange
Posted: September 10, 2019 Filed under: Environment, Logo Reviews | Tags: Best Awards Finalists, Brand Identity Reviews, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Fluorescent, Colour in Use: Pink, Design For Print, Design Opinion, Design Reviews, Designed in Auckland, Designer by Seachange, Fluorescent Ink, Fonts in Use: Druk, From New Zealand, Graphic Design, Graphic Design Blog, Logo & Brand Identities for Co-working Spaces, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo News, Logo Opinion, Logos, Logotypes, The Best Brand Identities of 2019, The Very Best Brand Identities of 2019, The Very Best of 2019, Type Foundry: Commercial Type, Typography Comments Off on Supertrash by SeachangeOpinion by Richard Baird
Supertrash is a family-run New Zealand-based refuse collection service that helps to divert waste from landfill by employing circular solutions; these are typically recycling, reusing or repurposing. Although small they have big ambitions and are innovative and disruptive in their approach and ideology. Since 2012 Supertrash has diverted almost 6m kg of waste away from landfill. It is a challenge posed to and question asked of the incentives corporate firms have to build revenue streams largely around burying rubbish.
Built around the strategic positioning statement (and visible strapline) “Turning trash around” design studio Seachange developed a visual identity around the youthful, innovative and energetic disruption of what they describe as a tired and disingenuous industry. This is achieved through a striking palette of white, fluorescent pink and black, the tall condensed letters of Commercial Type’s Druk, an explosive graphic device and spherical spinning logo. These are applied across and link tote bags, lorry livery, business cards, mailers and website.
O/O Long Boil Barley Wine by Lundgren+Lindqvist, Sweden
Posted: May 26, 2017 Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Alcohol Packaging, Best Packaging Designs, Bottle Label Design, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Lundgren+Lindqvist, Designed in Gothenburg, Fonts in Use: Druk, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Microbrewery, Minimal Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Typography, Swedish Design, The Very Best of 2017, The Very Best of BP&O, Type Foundry: Commercial Type, Typography, Uncoated Papers & Cards Comments Off on O/O Long Boil Barley Wine by Lundgren+Lindqvist, SwedenOpinion by Richard Baird.
O/O Brewing is a craft brewery set up in 2011 by Olle Andersson & Olof Andersson. They presently operate out of the facilities of Stigbergets Bryggeri in the Swedish city of Gothenburg, but are due to open their own brewery in the Autumn of 2017, with the intention of increasing volume and gaining further control over quality.
O/O worked with Scandinavian studio Lundgren+Lindqvist, who have created packaging design for a variety of other O/O beers, to develop labelling for a new series of limited editions that will be sold once a year. The first of these will be Long Boil Barley Wine. Despite the name, Long Boil Barley Wine is a beer and, unlike O/O Brewing’s other products, will be aged, allowing it to develop a new complexity in a similar way to wine.
Rather than collaborating with artists and designers, an approach that characterised much of the labelling of O/O’s previous ranges, and with a desire to express something of the higher price point and ageing of the beer by making a connection with Champagne and wine, Lundgren+Lindqvist developed a typographical system of condensed characters for impact, provides room for date, sets these within a grid, and compliments this with playful but communicative art direction of product photography.
Goldsmiths, University of London by Spy, United Kingdom
Posted: October 23, 2015 Filed under: Education, Graphic Design Reviews, Logo Reviews | Tags: Brand Guidelines, Branding, British Design, Brochure Design, Campaign Design, Catalogue Design, Design For Print, Design for University, Design Reviews, Designed by Spy, Designed in London, Fonts in Use: Druk, Fonts in Use: Graphik, Fonts in Use: Helvetica, Fonts in Use: Publico, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Overprint, Poster Design, Prospectus Design, Sans-serif Logotypes, The Best Brand Identities of 2015, The Best Graphic Design Work of 2015, The Very Best of 2015, The Very Best of BP&O, Type Foundry: Commercial Type Comments Off on Goldsmiths, University of London by Spy, United KingdomOpinion by Richard Baird.
Goldsmiths is a world-renowned public research university founded in 1891 and located in south-east London. It provides a diverse programme of study, but specialises in creativity, and covers the arts, design, humanities, and social sciences.
Goldsmiths’ heritage, which was reflected in its previous identity in a familiar and conventional manner, makes way for a far more current visual expression created by British graphic design studio Spy. This included an unassuming sans-serif logotype, a bold and expressive typographical system based around the font family Druk, a revised tone of voice and bright spot colour alongside those that are described as subdued. This unites a variety of print communication including, but not limited to, posters, postcards and welcome packs.
