BPO


Supertrash by Seachange

Opinion by Richard Baird

New Brand Identity for Supertrash designed by Seachange

Supertrash is a family-run New Zealand-based refuse collection service that helps to divert waste from landfill by employing circular solutions; these are typically recycling, reusing or repurposing. Although small they have big ambitions and are innovative and disruptive in their approach and ideology. Since 2012 Supertrash has diverted almost 6m kg of waste away from landfill. It is a challenge posed to and question asked of the incentives corporate firms have to build revenue streams largely around burying rubbish.

Built around the strategic positioning statement (and visible strapline) “Turning trash around” design studio Seachange developed a visual identity around the youthful, innovative and energetic disruption of what they describe as a tired and disingenuous industry. This is achieved through a striking palette of white, fluorescent pink and black, the tall condensed letters of Commercial Type’s Druk, an explosive graphic device and spherical spinning logo. These are applied across and link tote bags, lorry livery, business cards, mailers and website.

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O/O Long Boil Barley Wine by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Packaging design and art direction by Swedish studio Lundgren+Lindqvist for O/O Brewing's Long Boil Barley Wine, a limited edition craft beer range

O/O Brewing is a craft brewery set up in 2011 by Olle Andersson & Olof Andersson. They presently operate out of the facilities of Stigbergets Bryggeri in the Swedish city of Gothenburg, but are due to open their own brewery in the Autumn of 2017, with the intention of increasing volume and gaining further control over quality.

O/O worked with Scandinavian studio Lundgren+Lindqvist, who have created packaging design for a variety of other O/O beers, to develop labelling for a new series of limited editions that will be sold once a year. The first of these will be Long Boil Barley Wine. Despite the name, Long Boil Barley Wine is a beer and, unlike O/O Brewing’s other products, will be aged, allowing it to develop a new complexity in a similar way to wine.

Rather than collaborating with artists and designers, an approach that characterised much of the labelling of O/O’s previous ranges, and with a desire to express something of the higher price point and ageing of the beer by making a connection with Champagne and wine, Lundgren+Lindqvist developed a typographical system of condensed characters for impact, provides room for date, sets these within a grid, and compliments this with playful but communicative art direction of product photography.

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Goldsmiths, University of London by Spy, United Kingdom

Opinion by Richard Baird.

Branding for Goldsmiths, University of London by UK based graphic design studio Spy

Goldsmiths is a world-renowned public research university founded in 1891 and located in south-east London. It provides a diverse programme of study, but specialises in creativity, and covers the arts, design, humanities, and social sciences.

Goldsmiths’ heritage, which was reflected in its previous identity in a familiar and conventional manner, makes way for a far more current visual expression created by British graphic design studio Spy. This included an unassuming sans-serif logotype, a bold and expressive typographical system based around the font family Druk, a revised tone of voice and bright spot colour alongside those that are described as subdued. This unites a variety of print communication including, but not limited to, posters, postcards and welcome packs.

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