Mitsulift Elevators by Base Design
Posted: April 3, 2018 Filed under: Architecture and The Built Environment, Fonts in Use, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Base, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Typography, Smile In The Mind, Supergraphics, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Type Play, Typography, Wordmark Design Comments Off on Mitsulift Elevators by Base DesignOpinion by Richard Baird
As the built environment expands, as it seeks new places to fill and accommodate a growing populace, time spent in and our reliance on modern conveyance systems develop in tandem. Reliability is central to this experience. Mitsulift is an elevator specialist tackling this need, balancing what is described as a Japanese technical expertise with exceptional Middle-Eastern service. Its graphic identity, however, failed to communicate this. Base Design worked with Mitsulift to bring this up to date, to better reflect the ambitions of the company, its insight and support, to move it from a product-vendor to a service-driven company. Base built an identity that maintains something of a utility yet manages to establish a distinct visual and verbal expression of connections. This links a variety of printed and digital assets. These included brochures, stationery, business cards and supergraphics, as well as website and mobile app.
Piccolo by Here Design
Posted: March 16, 2018 Filed under: Fonts in Use, Home and Garden, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, From the United Kingdom, Graphic Design, Graphic Design Blog, Here Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Typography Comments Off on Piccolo by Here DesignOpinion by Richard Baird.
Piccolo is an Italian seed brand with a particular favour for those that are ideal for urban growers, people with small balcony gardens or working with limited space. It is a brand with character, with product naming that includes Slim Jim Aubergine and Spacemaster Cucumber expressing the space-smart dwarf varieties of the range.
Piccolo worked with UK-based studio Here Design to develop a new graphic identity that would establish a distinct and cohesive visual language across their packaging. With a miniature storybook-like quality and an illustrative approach that plays with both the bold and the granular, these tell the story of Piccolo, bring to light the rewarding experience of growing, and intend to engage with the many urban gardeners of the world.
London Fashion Week by Pentagram
Posted: March 12, 2018 Filed under: Fashion, Fonts in Use, Graphic Design Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Pentagram, Designed in London, Festival and Event Brand Identities, Fonts in Use: Ogg, From the United Kingdom, Graphic Design, Graphic Design Blog, Sans-serif Typography, Serif Typography, Supergraphics, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Type Play, Typography, Wordmark Design Comments Off on London Fashion Week by PentagramOpinion by Richard Baird.
Twice a year the British Fashion Council exhibits the very best in British fashion to national and international audiences. It does this through three events, each held at Store Studios on the Strand. London Fashion Week (LFW) and London Fashion Week Men’s (LFWM) offer the industry a look at upcoming womenswear and menswear collections, while London Fashion Week Festival (LFWF) provides the general public with a unique shopping experience.
The London-based studio of Pentagram, led by partners Jody Hudson-Powell and Luke Powell, created the graphic identities for all three events. While each is distinct in its content and audience, they are linked by the concept of ‘discovery’, and the intention of bringing to light and juxtaposing emerging new talent and London Fashion Week’s enduring legacy. This is expressed by the intersection of lettering and type. Each event is founded on this interaction, yet has its own unique character which then forms a continuity across their own print and digital communications, from posters and brochures to motion graphics and supergraphics.
