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Gustav Almestål by Bedow, Sweden

Opinion by Richard Baird

Brand identity and business card designed by Bedow for Swedish still life and food photographer Gustav Almestål

Gustav Almestål is a Swedish still life photographer who has built an extensive, high-profile and international client list that includes the likes of Electrolux, Wall Street Journal and Hermes. He now works from Stockholm, following several years in London, on projects that range from advertising and editorial to food and interiors.

The design of Gustav Almestål’s visual identity, which rested in the hands of Swedish design studio Bedow, touches upon his personal and innovative approach, use of light and shadow, and his frequent reference to enduring still life themes and historical art. These are expressed through a distinctive and individual monogram, its sculptural and dimensional qualities, an unusual multi-coloured block foil, the chiseled serifs of Portrait and the broad monospacing of sans-serif Heimat Mono.

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Agder Bryggeri by Frank, Norway

Opinion by Richard Baird

Packaging design by Oslo-based Frank for Norwegian craft beer Agder Fatøl and Skutepils

Agder Bryggeri is a well-regarded and historical name amongst breweries throughout Norway. It was first established in 1900 but was closed down in 1904 due to operational problems. Recently, the brewery has been resurrected as part of Norsk Bryggerier’s commitment to local beer brands, and is now sold throughout the Agder counties of southern Norway. As part of this resurrection Oslo-based design studio Frank delivered brand strategy, concept, visual identity and packaging design for Agder Bryggeri. Taking inspiration from the “de hvite byene” or “white towns”, and the sailing heritage of the region, the studio established a sea-breezy and minimal expression using the craft and windswept character and flourishes of a distinctive logotype, blue and green ink, white background and plenty of space.

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NAU by Toko

Opinion by Richard Baird

NAU is a new Australian furniture brand created by the premium designer furniture and lighting retailer Cult, and features work by futurist designer Gavin Harris and Adam Goodrum, a designer that believes an object justifies its existence through story and detail. Design by Toko worked with Cult to develop name, and create a logo and graphic identity for NAU that would extend across business cards, stationery, brochure, tote bag, exhibition stand and website. This is inspired by and makes a connection with Australia’s unique and diverse landscapes through compelling photography by Brooke Holm, and using a broad but complementary colour palette.

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