Opinion by Richard Baird
Nicollet Avenue runs between Loring Park and the Mississippi River and is described as the “Main Street” of downtown Minneapolis. It is a cultural and commercial centre, shopping and dining district, and home to flagship stores, major corporations, public transport hubs and landmarks. Nicollet Avenue also includes the Nicollet Mall, the first transit mall in the US, originally opened across eight blocks in 1967 and now covering twelve.
Following a major renovation to make the avenue more pedestrian friendly, and to coincide with its reopening and 50th anniversary, Pentagram’s Paula Scher and team developed a new graphic identity for Nicollet. This included a comprehensive system of signage, way-finding and environmental graphics which intend to capture the spirit of the street and its place within the city through typographic form, iconography, shape and colour.
Opinion by Richard Baird
2LG is an award-winning London-based interior design studio, offering residential and commercial interior design, styling and consultation services, founded by creative duo Jordan Cluroe and Russell Whitehead. The studio’s work is characterised by a use of signature colour, high quality material texture and moments of significant contrast, and emerges from a process rooted in creative partnership and a sensitivity to both the past and present. This is expressed by the studio’s new graphic identity and website design, developed by Two Times Elliott, through dyed boards and glossy finish of business cards and stationery, in the blocks of colour responding to project images online, and in small details such as the two parallel lines of the logo, in the pairing of typefaces and the customisable format of journal entries.
Opinion by Richard Baird.
Kari Aihinen is a Finnish chef with a growing international reputation. Aside from creating exclusive pop-up Finnish dinning experiences for New Yorkers, working for Ravintola Savoy and developing one-off Nordic-Asian menus with chef Eric Neo in Singapore, he is also the co-founder and headchef of Helsinki restaurant Roster.
Roster is a distinct experience. It features an interior design of custom furniture with a vintage twist, raw and refined materials and hand-picked design objects. Although sophisticated, Roster is a casual rather than formal dinning experience. The restaurant’s graphic identity, designed by Scandinavian studio Bond, is an articulation of this, and the brisk, humorous and warm personality of Kari Aihinen. This is furthered explored in the design of Kari Aihinen’s new cookbook Kape 24h, also designed by Bond.