Opinion by Richard Baird
Feroz, located on Barcelona’s Carrer Tuset, is described as being a fashionable destination that transitions from evening restaurant into late-night club. It features a distinctive interior design created by Pablo Peyra Studio. This exists in the grey area between something close to period colonialism, moments of kitsch and modern luxury. It has an undeniable character and specificity, one that is fully committed and is perhaps most successful in its use of foliage, modern upholstered chairs and colour palette of greens and aqua blue. There is here the implication and meeting of an exotic jungle location and civilisation. Design studio Mucho channel this and layer in a mysterious and wild night-time possibility into graphic identity through the juxtaposition of imagery and illustration, contrasting form, colour and overprint. This links stationery, menus and outdoor signage.
Opinion by Seth Rowden
Graanmarkt 13 is a restaurant, high-end concept store and apartment in Antwerp. It is described by Base, the studio behind its graphic identity, as a special house, a crossover place full of surprises. This was articulated through a story that positioned Graanmarkt 13 as a haven for people in search of objects and experiences with soul and meaning.
Garden 13 is a series of plant-based products and an online shop inspired by Graanmarkt 13’s rooftop garden philosophy. These products intend to develop the brand outside of its physical location, to reach an international audience.
In their packaging design for this new range, which builds on their initial identity work for Graanmarkt 13 Base tease the reader’s curiosity. They translate the feeling and sensory experience of using each botanical product into microcopy expressed as a single sentence over a variety of surfaces.
A pared-back but well-intentioned material language, a robustness that implies value, and a structural design that sees the cylindrical and simple link a breadth of products, serve as useful surfaces for emotive communication. This materiality is thoughtful and beautifully constructed, yet it is the words that are the real highlight. Copywriter Seth Rowden offers his opinion.
Opinion by Richard Baird
Riso D’uomo is a Milanese Carnaroli rice brand, cultivated from the same stock over hundreds of years, and grown within sight of the historic Duomo di Milano. Carnaroli is often referred to as ‘the king of rice’, and is known for its high-quality nutritional properties, cooking consistency and a ‘bite’ that makes it ideal for risotto.
Taking inspiration from Riso D’uomo’s provenance, specifically the ornate marble floor tiles of Duomo di Milano, Here Design developed a graphic identity for the brand that draws a striking aesthetic response from a combination of type, colour and illustration. This serves to differentiate, whilst also touching upon origin and the historical continuity of the stock.