Opinion by Richard Baird
Agder Bryggeri is a well-regarded and historical name amongst breweries throughout Norway. It was first established in 1900 but was closed down in 1904 due to operational problems. Recently, the brewery has been resurrected as part of Norsk Bryggerier’s commitment to local beer brands, and is now sold throughout the Agder counties of southern Norway. As part of this resurrection Oslo-based design studio Frank delivered brand strategy, concept, visual identity and packaging design for Agder Bryggeri. Taking inspiration from the “de hvite byene” or “white towns”, and the sailing heritage of the region, the studio established a sea-breezy and minimal expression using the craft and windswept character and flourishes of a distinctive logotype, blue and green ink, white background and plenty of space.
Opinion by Richard Baird.
Talor&Jørgen is a Norwegian speciality coffee roastery and coffee subscription service that delivers small boxes of freshly roasted beans, sourced from across the globe, to subscribers based on their drinking habits rather than to a schedule. Product naming focuses on bringing to the forefront flavour notes rather than bean provenance, variety and preparation (although this is online and on pack) with the intention of making speciality coffee more accessible.
The range changes seasonally. This began with Apricot & Black Tea, Blackcurrant & Sugar Snap Pea and Elderflower & Butter, and continues this season with Lavender & Red Currant sourced from a cooperative in Kapsokisio, Kenya.
Talor&Jørgen’s packaging design, created by Oslo-based studio Bielke & Yang, expresses the accessible positioning of brand and the freshness of its coffee in the distinctive pairing of small robust structural choice that holds 250g and the tone and content of illustration drawn by Janne Iivonen.